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100% converted to tiptop - forgot how great and supersoft their bread is
A bit of a treat white bread as we usually have multigrain, or something more healthier. Was yummy as toast. I made my sons sandwiches with it a few times, and maybe just coincidence he got constipated for the first time.
A delicious bread. Really enjoy this product and how it suits all things...toast, sandwiches plain and toasties. Sometimes some bread is only good for.one thing.
A good choice for white bread
Absolutely love super soft bread
Absolutely th best white bread but we buy supersoft with grains instead as we try to have more wholegrain over white.
absolutely the best toast.
After freezing the bread it was impossible to get the slices apart for toasting.
after only buying shitty budget bread due to finances it was nice having decent bread
After trying this sample my son hunted it down during our food shop and we had to buy more
Alawys soft always good
All depends on the price and specials for the week.
Already a fan of this bread. Perfect for toast or toasted sandwiches! Highly recommended
Already buy for kids.
Already use this toast bread and like it so will continue to use it
aLthough perfect for dunedin rolls
Although this tasted great I prefer brown bread to white
Although we tend to buy whole grain breads, this was a good alternative
Always a family favourite. I try to buy brown bread regularly but the kids love white bread and loved this bread. I find it in my trolley quite often
Always a good buy. Quite price sensitive though
Always a hit with the kids !
Always and forever TipTop supersoft fan!
always been family favorite bread.
Always buy multigrain or brown breads.
Always buy oatilicious over white bread
Always buy this - always fresh!
Always buy this brand and type of bread for the family because it is the softest bread.
Always buy wheatmeal/seed breads
Always eat tip top! Trusted brand for our family
Always fresh and yum. Will continue to buy
Always have a loaf of this at home. One of the only breads that stay soft after a couple of days
Always loved tip to pick great brand
Always our household go to bread!
Always purchase Tip-top
Always seems fresh. Often will buy Natures fresh as it seems to be on special more often.
Always yummy, never lasts long in our house!
Am no longer buying packaged bread
Amazing soft and lasted a while
An essential in our household
Another new favourite here. Stays fresher for longer than our old natures fresh.
As a family we don’t eat white bread. But it is nice as a treat every now and then.
As bread it was an ok white loaf. I think there are better or equal out there. As a toast loaf it was a let down. The slices were irregular in size and none of them were thick enough in my opinion to be a toast slice. I wouldn’t buy this loaf for a toast loaf in the future
As long as it’s fresh I’ll buy it!
At the risk of sounding biast, this may be a great loaf of bread, but our family prefers bread that is full of whole grains rather than plain white bread so we're unlikely to purchase it ourselves.
Ate it but as a rule avoid white bread
Beautiful bread
Best bread ever!!!!! We love this product
Best bread!
Best packaged bread and super soft texture!
Best quality bread
Best white bread by miles love how fresh it keeps and how soft it is post defrosting. No 1 on our shopping list
Best white bread. Stays fresh and soft
Big fans of super soft
Bread bread but it deff was yum with butter
Bread is so expensive, this bread is awesome but price has gone up and when you buy 4 loaves a week price is very importaint
Bread is usually a staple here as my boys love ham + salad sammies or cheese toasties in the lunch box. Tip top is usually the softest!
Bread was good quality and nice taste - but as a family we prefer wholegrain type bread
Bread was nice and soft. Spreads went on easily without bread breaking apart which is what I’ve found with cheaper brands
Bread was really yummy, but as a family we buy wheatmeal bread over white bread for the kids
Bread was tasty, but price wise is expensive especially since our family goes thru at least 7 loaves a week
Bring out an organic version!
Brown bread household now. Used to be our go to brand for multigrain
Buy a variety depending on whats on special
Buy the cheapest on the shelf on the day
buy whole grain type breads.
Can never go wrong with Tip top supersoft. This really is a good quality bread that stays fresh for days!!
Can you make it Gluten Free (Coeliac Friendly)?
Can’t beat Tip Top soft white bread. Honestly.
Children really enjoyed this loaf !
Consistently soft, and nice density so it's more filling than some of the cheaper brands. Great flavour and toasts well.
Couldn't try as gf
Currently buying lots of molenberg due to black ferns sponsorship
Daughter gets to choose her favourite bread. She now chooses this one!!
Definitely worth paying more for a bread that lasts and stays soft this was nice to use for days and days vs cheap brands.
Delicious! Personally if I eat too much white bread I get bloated however my sons both loved it.
Delicious! So fresh
Delicious, dont buy white bread usually
Delicious, but we only eat whole grain or wholemeal bread. White bread isn’t as healthy or filling.
Delicious, soft, excellent for the kids’ sandwhiches
Depends on What's on special
Didn't tear when putting butter or margarine on- also froze well
Do not usually purchase white bread
Does anyone buy white bread anymore?! Wholegrain all the way. I don't know why anyone makes white bread anymore.
Doesn’t stay as soft as long as the others brands we buy
Don’t buy refined foods, and don’t buy bread
Don’t buy whit bread and would not buy it in the future very low nutritional value
Don’t buy white bread for my family
Don’t buy white bread much, but this is my preferred when I do
Don’t buy white bread really. Bought for sausage sizzle only.
Don’t eat white bread
Don’t eat white bread, usually only wholemeal as healthier
Don’t generally buy white bread but it was nice
Don’t like white bread we only purchase multigrain bread
Don’t purchase white bread
Don’t usually buy white bread but this reminded us how good it is!
Don't buy or eat white bread. This bread was lovely and soft.
Don't buy toast bread often since its sliced so thick. Prefer sandwich sliced, but Love the bread
Don't buy very often, have got kids trained on brown/grainy. Price would be a big influence on purchase too
Don't buy white bread, like to buy multigrain.
don't buy white bread, only brown, rye, grained
Dont eat white bread
don't eat white bread
Don't normally purchase white bread - would be more likely to now
dont really buy white bread. sometimes we do. maybe once or twice a year
don't typically buy white bread as prefer grains but its good for bbqs etc
Don't usually buy white bread
Don't usually buy white, but it seems to be nutritionally OK and was quite usable
Dont usually purchase white bread but have have the TipTop whole meal sliced bread
Don't usually purchase white bread unless our kids specifically ask. Otherwise we get grain bread.
Doughy, awful bread.
Eat very little white bread. On the odd occasion - for egg sandwiches, smoked salmon
Enjoyed the taste, but generally buy bread from farmers market or make my own.
excellent
Family favourite, so soft and tasty
Forgot how nice white bread is - will definitely get in future
Fresh bread was very tasty
Fresh white bread is always great to have around! This loaf was gobbled up very quickly!
Fresh, soft white bread is a comfort food
Generally I buy multi grain or wholemeal bread over white bread but this bread was nice and soft
Generally not a white bread fan but this was a delicious treat
Generally, I would buy wholemeal or grain - not "white" per se
good
Good brand. Partner often gets it when we run out of our normal brown bread. Is a good soft bread but has a good thickness to each slice
Good bread
Good bread but we’dnonly Use for occasional toastier or fairy bread
Good classic bread
good old white bread - can't go wrong
Good standard white bread. Kids liked it.
great - love this - fresh and delicious
Great as a treat with our fish n chips but we don't normally eat white bread.
Great bread but we go through alot of bread so we need one that is good value for money
Great bread buy it all of the time
Great bread holds the freshness well
Great bread, just prefer to buy whole grain breads
Great bread, kids loved it!
Great bread, lived up to the supersoft name, toasts well and has a nice chew on the crust when made as a sandwich. Price is a big thing for us and while it's a perfect softness we are happy with the price and softness of couplands more
Great bread, only reason I choose another is price
Great bread, very versatile
Great for cheese rolls. :)
great for chip butties
Great for kids toast and sandwiches
Great for litte kids lunches. Soft
great for toast and sandwiches
great for toasted sandwiches
Great loaf for toasties
Great product
Great product - loved it!
Great soft tasty bread.
Great softness and taste
Great softness!!
Great taste
great the girls lvoed it for breakfast and lunch
Great, soft bread but generally buy brown bread
Hard to beat Coupland's Thick Toast bread - very good value for price.
Has been kids fav for ages
Have brought this bread for awhile very good for sandwiches super soft great for the kids and myself lunches
Have purchased before, but sporadically. But after sampling this in the black box it will be our main bread we now buy.
Haven't bought white tip top white bread for a long time! My boys really enjoyed this loaf as well as myself. Was so fresh. Think hadn't bought any for along time as used to miss out on getting that 'fresh/softness'
Higher in sugar than our usual bread.
Holy moly. It has been a long time since I've eaten white bread and the Tip Top supersoft was out of this world. AND it kept it's softness. Loved it!
Hubbys Fav! Cant get him to eat anything else!
Husband has T1 diabetes, so we buy multigrain. But we only but Tip Top.
Husband loves it. We call it his fat bread meaning the thickness of the slices 🤣
I actually don't allow my family to eat white bread...sorry! I know they are soft and tasty and we really did enjoy this loaf but shall keep it at that.
I already prefer to buy this bread as I find it keeps its freshness and softness much longer than any other brand
I always buy tip top, it’s the best
I always find TIp Top bread the freshest and softest. The perfect bread!
I always pick tip top first if there is any left, softest bread and lasts longer
I always thought white bread was 'high' in sugars but comparing it to the brown bread I always buy it is only slightly higher in sugar but lower in fibre.
I buy bread based on how long it stays fresh at home. Tip top definitely my favourite, but a lot more expensive
I buy different bread brands for different bread type and tip top do have the best white bread as it's soft
I buy Oatalicious
I buy oatalious tip top bread prefer brown bread
I buy Oatilicious for my family as my kids are very picky eaters. They would love this bread but I prefer to force something with a grain into them! They eat Oatilicious so I stick with that. This product was very yummy though and I loved the texture.
i buy the grain version of your bread every week and enjoyed white for a change. was impressed with its softness!
I buy this as a treat for my family
I buy this bread most of the time. It lasts a lot longer than other brands.
I buy this bread quite regularly
I buy tip top all the time
I buy TipTop Honey Grain and Oatilicious every week. I found the white bread quite dry (almost stale) compared to the types I usually buy. I'll be sticking to my usuals.
I buy whatever bread is the cheapest or if comparable prefer Tip Top
I buy whatever is on special but dint buy white bread usually
I buy white bread when we have lots of people & children over for bbq for sausage in bread. I usually buy brown or mixed grain breads for our everyday use. Take tiptop on picnics with chn
I change between tip top and natures fresh depending on expiry date, but didn’t realise the benefits of tip top so it will be purchased more often
I did not like this bread but my kids loved it.
I didnt think there was anything special about this bread over other loaves
I didn't used to buy Tip Top but for the very occasional time that I buy white bread, I will consider this product from now on.
I do not buy white bread - goes out to the junk food category
I do not buy white bread as i feel there is more fibre and less sugar in brown bread
I don’t buy Toast cut bread, but would definitely buy Sandwich cut bread.
I don’t buy white bread
I don’t buy white bread as I feel like it’s the least healthy of all the breads. We are it and enjoyed it though - if only there was a way to make it healthier
I don’t buy white bread as multigrain is what we all eat and I don’t feel there is enough nutrition in white bread
I don’t buy white bread for our family. We only eat whole meal or wheat meal
I don’t buy white bread I only buy multigrain or wholegrain bread
I don’t buy white bread. But my husband did enjoy this bread as I make him eat grain bread
I don’t eat white bread. It was spongy with no texture. Not my thing.
I don’t generally but white bread except for for choppie butties and sausages. For these things I would choose this bread without hesitation but we as a family prefer multigrain
I don’t let my kids eat white bread but now they want it all the time :) however we don’t use toast bread
I don’t usually buy white bread, but this was so good. The best being how soft and fresh it was. Have brought again today.
I don't believe white bread is suitable for children or adults as part of healthy nutrition
I don't buy white bread
I don't buy white bread , altho this was nice and soft and a good thickness I still a.muiltgrain bread person
I don't buy white bread and havent had it in a while. You forget how good fresh white bread is!
I don't buy white bread as the flour isn't what I eat. But a friend really enjoys this bread
I don't buy white bread as there are much healthier alternatives, though my children loved it
I don't buy white bread at all. Generally buy rye bread for us and the kids. My husband likes white bread but I don't believe it's the most healthy option...
I don't buy white bread ever for my kids.
I don't buy white bread however now that my children have eaten this bread, Tip Top is now purchased (wheatmeal version though)
I dont buy white bread, I feel all the nutrients have been stripped out of it.
I don't buy white bread, we choose wholemeal or wheatmeal. I also believe that even though Tip Top Supersoft is soft bread, the price does not convince me to buy your product over other brands.
I don't buy white bread.
I don't eat white bread but I gave this to my friend and they loved it.
I dont generally buy white bread, but having seen how fresh it stays I'd be inclined to buy tiptop bread in other varieties
I don't generally buy white bread. But would consider this product on occasion.
I don't get the idea of sliced bread (a staple) in a Black Box?
I don't like added things to the bread, like folic acid.
I don't like white bread, but my kids love it. I usually only buy if we want fairy bread for parties etc
I don't mind paying a bit extra for a nicer bread that doesn't go stale after the 1st day. Tip top has been my brand of choice for years and I'm happy to stick with it.
I don't normally buy white bread, but this tastes so good I have been buying it again.
I dont normally buy white bread. But my kids loved it, its like a treat
I don't tend to buy white bread, although my husband does on occasion. This was delicious bread, so soft and easy to eat. Definitely prefer TipTop Oatilicious though, which is what I normally buy.
I don't tend to buy white bread, but it was nice as a treat
I don't think our Gisborne Pak n save stocks this bread? I quite like it. Usually we buy the cheaper bread but i'll buy this or Natures Fresh when it is on sale.
I dont usually buy white bread but this bread was delicious!Also, very soft.I like products that do what they say they do.
I don't usually buy white bread, but the sample pack went so quickly that I had to buy another one so my son didn't miss out! This was a definite hit.
I dont usually purchase white bread for our household
I enjoyed how soft it stayed for long period of time
I enjoyed it but cant afford the extra cost
I find our local couplands bread to be the best value for money and is always fresh. You don’t always get that with supermarket brands
I find the sandwich slice a bit more versatile for both sandwiches and toast where the toast slice is too thick for sandwiches.
I forgot how deliciously soft this bread was, thank you for reminding me!
I generally do not buy white bread as I prefer grain breads
I had not purchased white bread for a while but was reminded from this sample white bread is a lit healthier than it used to be and that it makes nice sandwiches that the toddler seems more fond of..also that its fresh for ages
I had purchased Tip top before but this time realised it stayed fresh for longer than other brands I had been using so have started purchasing this brand on my weekly shopping trip.
I have seen it advertised but I cannot remember where. As a rule we do not eat white bread often but it was delicious. We may choose to purchase a loaf every so often for special occasions.
I have to admit I LOVED having a white bread sandwich and the bread was aoooo yummy but I just can’t do white bread anyway. It is so unhealthy and offers no goodness at all.
i have vogel or Molenburg
I like how it stays fresher longer
I liked this bread and so did my son. I’m just so used to buying brown bread and have been conditioned to thinking it’s healthier
I liked this bread, but we mainly use multigrain bread, except for things like Cheese rolls and french toast which we would use white bread
I love how this bread stayed fresh for a few days!
I love that Tip Top supports KidsCan!
I love this bread so soft and great with peanut butter
I love this bread so soft especially for sandwiches yummy
I love this bread, stays soft for ages. Not as good as “the one” but still really good
I love this bread, this is all we buy normally anyway, best bread ever
I love thos bread
I love tip top supersoft
I love white bread but my wife prefers to buy our family whole meal bread because she thinks it is healthier
I love white bread but the wife does not let me buy it due to not having any health benefits
I loved that it remained very soft even after a few days
I make my own bread usually but this loaf was amazing, so incredibly soft - on the odd occasion I buy bread, this will be it
I never buy white bread but buy Tip Top mixed grain most weeks.
I normally buy molenburg for the kids and my husband and I try to eat seeded bread
I normally buy multigrain bread as it is hogher in fibre but i did like this white bread and thought it was very soft and nice to eat.
I normally buy tip top the one
I normally don’t buy Tip Top as we avoid added folic acid, but I didn’t see this in the ingredients of the loaf in black box so if it’s free of it I would buy
i only buy bakers delight as its fresh everyday and no preservatives i gave to a friend to try her family liked it and it was gone in a day i think as i get older i get a bit fussy but i just love fresh bread from bakers delight
I only buy multigrain or wholemeal bread
I only buy this bread, it’s soft and lasts in the pantry far longer that other white breads plus it’s lovely and soft.
I only buy this bread. It’s the only one that stays soft.
I only buy wheat meal for the kids even though they really loved it
I only buy white bread as a top up between shops (i like seedy bread) and then I only buy the cheapest from my dairy. Tip top is quite expensive
I only buy whole grain bread for the kids. They loved this as a treat though
I only buy wholemeal bread, but would consider tip top wholemeal if it was on special as it was lovely and soft
I only white bread for birthday parties. this was a lovely bread.
I prefer a wheat or grain bread but love the softness of Tip Top. Usually too expensive for us to buy exclusively but I always get a few loaves
I prefer brown/grain breads to white, but my kids really enjoyed this bread so i would have consider buying it for them
I prefer gluten free bread. If not store bought gluten free I bake my own.
I prefer grainy bread
I prefer more hearty bread
I prefer the taste of this Tip Top white bread to the yellow bagged Natures Fresh white bread equivalent. If my local store has the Tip Top Supersoft loaf in stock with a few days before best before I will always buy this over Natures Fresh.
I prefer tip-top The One 😊
I prefer to buy wholemeal bread
I prefer white bread that looks more healthy.
I prefer whole grain for more nutritional benefits. Would possibly buy for a bbq type situation. It was nice and soft.
I prefer wholegrain bread. Kids will eat it so dont provide white bread
I regularly buy Tip Top super soft bread but never White bread
I still prefer ploughmans. Tiptop was nice but not my preference. Generally by grainy bread also
I tend to avoid white bread. Usually when I buy it it is because there is a limited range left at Four Square or for kids birthday parties for fairy bread etc
I tend to buy vogels and whatever cheap white bread is available. I would need to be sold on why supersoft is worth the extra spend.
I tend to go for what bread is the cheapest, but did like this bread it was very yummy and soft
I try to buy brown grainy bread instead.
I try to purchase mixed grain bread as I feel it provides a more healthy option for my family. They are happy with it, so will not be switching to white bread. It was nice for a treat in the black box though.
I try to stay away from white bread as it is seen as unhealthy. We prefer Molenburg
I use this bread all the time its so soft nd tasty nd stays soft longer than other brands
I usually buy from the supermarket bakery and prefer that bread.....
I usually buy oatylicious as it’s a bit healthier and the whole family love it
I usually buy seeded bread but always love white bread for toast and hot chip butties. I loved this loaf except it was best by the day after I received it so had to put it in the freezer to keep it as we don't eat toast too often.
I usually buy tip top oatilicious
I usually buy white bread made with a portion of oats to reduce the wheat content in my children’s diet.
I would be more likely to buy this if it came in sandwich thickness.
I would buy this but it’s just too dare compared to a coup lands loaf
I would buy this now. Prior to this i have always dismissed white bread when shopping
I would love a wholemeal option.
I wouldn't normally buy white bread but this loaf was really nice and soft so will purchase occasionally
i’m a big tip top fan
I’m actually a oatalicious buyer. Very often it’s sold out so I go to super soft next.
If I had a choice I would prefer to purchase wholegrain etc. This product felt unhealthy.
If the bread was on special I would buy it but otherwise I will stick to my usual cheap mighty fresh bread as the kids love it and call it moustache bread
If you could bring out a gluten free range that would be good
Im still looking for a bread with no added numbers in the ingredients theres nothing on the market at the supermarket
Impressed with the softness of the bread and how long it lasts
Is much nicer than Couplands, softer and stays fresher for longer.
It comes down to the healthiest and freshest. But again when the kids like something, such as this bread I will buy it occassionally. I prefer to go with nuts and seeds. I want the kids to see the healthier bread rather than is being hidden or they wont learn to make those choices.
It depends on the price
It did stay soft all week
It really lives up to it's name of 'SUPERSET', makes you want to go back for more due to it's freshness
It stayed fresh for so much longer than other bread.
It stayed soft for so so long
It stayed suspiciously soft for aaaages after we opened it!
It tasted good but we don't buy white bread.
It was a good tasting bread, we loved the softness of it. We don't usually buy white bread but if it was the only one on offer I would buy again
It was a great loaf & stayed soft til the end
It was a nice change from our usual brand. White bread is such a choking hazard with little kids it’s not something we buy
It was a nice white bread. We usually eat brown bread in our household, so it was a treat.
It was a treat to have white bread in our house as we usually have brown. Very morish and great with some vegemite ! Not something we would usually buy but yummy non the less.
It was as advertised, nice and soft and pleasant to eat, however we try to avoid white bread in general.
It was as expected.
It was delicious and I already buy tip top. Will buy this product again for sure. Great packaging too.
It was delicious and really fresh, all the family ate this!
It was delicious and so soft and lasted for ages. It made me realise we should buy better bread.
It was delicious. We would only buy it as a treat
It was fine but we prefer multigrain bread
It was good for me and feels soft and some sticky
It was great, we used it for sandwhiches and it was nice and soft
It was lovely and soft and a great thickness
It was lovely, but I would only buy white bread as a treat. We always buy a grainy bread as our everyday one
It was nice and easy to use, the taste was good, definitely will buy in the future
it was nice and soft bread stayed fresh in the little ones daycare lunches
It was nice bread and we purchase it occasionally as a treat for the kids. Normally buy wholegrain bread though.
It was nice but as family we prefer grainy bread, so wouldn't purchase sorry
It was nice but we prefer multigrain bread for being healthier.
It was nice but we prefer trains and seeds
It was nice for a white bread but I personally prefer multigrain breads like Vogel’s.
It was nice. Kids hoovered it up. But we try to avoid white bread.
It was nice. Soft andstayed soft for quite a few days. We usually eat wholemeal or seeded breads so still won't be buying it, But I would recommend it.
It was really nice but a big family eats a lot of bread, so we buy the cheaper bread
It was really nice but we are a sandwich bread household
It was really nice, fresh, kids loved it but it’s too expensive for us to buy a loaf every second day.
It was really soft
It was really soft. But I buy Tip Top The one for vitamins
It was really strange, but the loaf we had was cut in various thicknesses which was unexpected and kind of annoying. Not sure if it was a mistake but slices were thick, thin, thick, thin in that order
It was s nice product
It was so good, the kids kept asking for more
It was so good. Super soft is exactly what it is. Great product. Toasted well
It was so soft and delicious.
It was tasty as a treat, but Id prefer to buy a wholegrain bread for our family
it was very nice and popular with the children but we just dont eat white bread normally.
It was very satisfying
It was very soft and tasted great!
It was very yummy and soft, but too expensive when I can buy a loaf for aroun $1 in another brand
It was what I expected of a loaf of white bread.
It was white bread, lovely and soft, but we prefer grain bread
It was yum
It’s amazing how well this bread bounces back
It’s delicious, we just prefer wheat meal or whole grain
It’s nice bread. I stick to whole grain as I believe it is better for my family
It’s the kids favourite bread!
Its a soft bread wich is the perfect thickness for a sandwich or toast
It's nice bread, but we do try and get brown bread as much as we can.
It's nice for a change. I make bread daily and tend to buy ploughmans or freya's if I need extra bread. It's nice to have white toast loaf for a change though and I prefer Tip Top and Natures Fresh over any of the other white toast breads.
Its really good. One of my favourite breads.
It's the best bread on the market and the only bread I buy!!
It's very rare that we buy white bread (normally brown or seeded). This was lovely bread and when we do have occasion to buy white I will be looking for Supersoft in the future.
Just like any other bread
Just try to avoid white bread.
Keeps fresh for longer than other brands
Keeps fresh for the longest brand I have tried. Always my go to
kids always love this! i tend to buy white bread in holidays as a treat. its nice that is stays soft but i always wonder what's in it to make it that way which puts me off
Kids are fussy with bread, this was one of the best
Kids ate it happily, will keep in mind next time shopping
Kids love it
Kids love it as sandy
Kids love the toast slice especially for toasted sandwiches it’s a nice tasting bread
Kids love this bread
Kids love this for toast or just to eat ! Love how soft it is - only white bread we buy
Kids love white bread but unfortunately I only buy bread that includes good fibre and either wheat meal or whole meal flour
Kids loved it
Kids loved it (so did I )
Kids loved it but don’t buy white bread
Kids loved it but we only buy the wholemea varieties try to stay away from white bread
Kids loved it but we prefer to buy wholegrain when we buy bread
Kids loved it, i do prefer a high fibre white bread for my kids
kids loved it, we don't usually buy white bread but this was yum
Kids loved it, we usually buy The One and this is our backup bread when the other is out of stock, which unfortunately does happen.
kids loved the bread
Kids loved this as a treat, def softer than others previously tried so will be good for fairy bread
Kids loved this bread, but we tend to buy whole grain bread. It did make the best fairy bread for my daughters party though!
Kids loved this product too
Kids loved this. We don't buy white bread so a real treat
Lasted a bit longer than other bread. Super soft
Like that it's got added benefits, makes it worth the difference in price compared to the cheaper brands
like white bread but from a health point of view wld eat only occasionly
Literally have not had white Bread in my house for Years. Not our thing but seemed OK.
Long time favourite in our household
Love fresh white bread. Always a treat in our house
Love how fresh and soft the bread was. We are buying this in supermarket now
Love how it is always the softest bread at the shop
love how it stays soft and fresh longer than other bread
Love how soft it is
love how this bread is so soft
love it
Love it and it’s our preferred branf
Love it but generally buy which ever is cheapest.
Love it but prefer to buy super thick slices
Love super soft bread
Love the brand but don't personally eat white bread, love their honey grain
Love the bread, so delicious as a toasted sandwich. Bread makes all the diference.
Love the bread. We buy this often. Great in softness and thickness
Love the freshness and first bite I take where my teeth just sinks in...beautiful!!
Love the freshness of tip top bread
Love the soft freshness of the bread
Love the softness
Love the softness and long lasting freshness
Love the softness of this bread
Love the softness of this product, but on regular basis we would normally buy wholemeal bread. It is a treat to have white bread in the house :)
LOVE the super soft - seems to stay so much fresher
Love the super soft bread, we now dont buy anything else. Especially the multigrain and honey grain options.
Love the supersoft range, white seems like a treat!
Love the texture.
Love the textures and fresh bread
Love this bread
LOVE this bread
Love this bread and best thing its soft and stays fresh for a good few days
Love this bread and buy all the time
Love this bread its a family favourite always soft and versitile
Love this bread with bacon and eggs
Love this bread! Soft and tasty.
Love this bread, it's the best
Love this bread, keeps fresh for long
Love this bread. So soft!
Love this super soft bread. My kids hate crusts but ate this one
Love Tip Top bread just not white bread.
Love tip top bread so good the whole house loved this bread didn't last long
Love tip top bread! always buy it
Love tip top bread, just to expensive with the amount of bread we go through...kids
Love Tip Top supersoft. My kids adore the texture
Loved how long it stayed soft and fresh
Loved how soft it was!
Loved it every loaf we have bought since has been this brand!
Loved it. Couldn’t believe how soft it was.
Loved the bread
Loved the freshness. Tasted great
Loved the sample, but will stick with Vogels for me and gluten free bread for our children.
Loved the softness and it kept soft longer than the coup lands we normally buy
Loved the softness of this bread. Definitely buy it.
Loved this
Loved this - usually buy grain bread but this was nice for a change and the kids liked it and its so much better for french toast and toasted sandwiches etc
Loved this bread
Loved this bread but costs to much
LOVED this bread! Kids went crazy over it!
Loved this for sandwiches!
Loved this product, lovely and soft and a decent size too. Buy unfortunately not in my family's price range.
LOVELY taste, EVERYONE loved this product. Toast was perfect, toasted sandwiches disappeared so quickly
Lovely & soft & toasts real well
Lovely and fresh
Lovely and fresh and soft, with a firm crust, yum
Lovely and soft
Lovely and soft but goes too quickly!
Lovely and soft when fresh
Lovely and soft. Nice for sandwiches.
Lovely bread , stayed fresh for ages
Lovely bread soft as soft but we eat brown most often
Lovely bread. If I had too purchase white bread this would what I would buy
Lovely bread. Would buy this all the time but hard to meet the $1 loaf market.
Lovely soft bread but due to it being a white bread we would not purchase (unless it was to go alongside a sausage sizzle!). We use wholegrain bread as our day-to-day bread at home
Lovely soft bread would buy again depending on price. As get 5 loaves for boys lunches
Lovely soft bread. The kids have demanded it since the sample
Lovely soft fluffy bread
Lovely soft white bread. Kids really enjoyed it in the school lunchbox
Maintainer softness for a while after opening
Meet the softness description
Mostly bye brown bread
Mostly I make my own bread but this was convenient and the family was pleased.
Much prefer your honeygrain bread though but would purchase again
My 3 boys loved this bread toasted for breakfast and then with Ham for lunch. Great texture, nice and soft and great ingredients and added goodness
My 5yr old loved this bread, I don't buy white bread often but he's now asking for me to buy it for his school sandwiches
My children loved this bread and my extremely fussy son will now prefers this bread to any others.
My children loved this bread, however it contains more sodium and carbs than our regular bread so I would not purchase it often.
My children loved this product as they thought white bread was a treat! Our normal bread is Freyas 7 seeds. I'm sure they will want this type again now though.
My children prefer white super soft to other types I brought so I buy this now
My daughter loved this bread
My daughter loves this brand
My daughter will only eat white bread so it is important to us to find a nice one for her. This one was super soft and lasted like that for a good few days.
my family buys tip top oatilisious
My family like white bread, I miss my seed bread. This bread was soft and delicious.
My family normally eats wholemeal bread and I don't know any reasons why white is a better choice
My father used to be a contractor for Stormonts bakery so very familar with the products over the years
My favourite bread as it lasts so long and stays soft
My favourite bread to purchase is oatlicious but sometimes the supermarket have run out so I’ll go to tip top super soft. I like the oatlicious because it lasts longer in the cupboard in terms of softness for kids lunches etc- it doesn’t get hard crusts or stale after a day like other bread
My girls love this bread it's so soft & thick
My husband and I loved it. Just like toast bread used to be. we now buy a loaf just for us as our breakfast treat
My husband and kids love this bread and it stays soft for so long unlike other brands that are soft for the first few slices then go dry
My husband only likes fresh white toast sliced bread. This ticked all the boxes for him. They were Thick slices too
My husband was quite adamant That this is the bread I had to start buying.
My kids absolutely LOVED this bread and it was delicious fresh or in a toasted sandwich
my kids and hubby loved this too - they have asked for this again and suprising how long it stayed fresh too
My kids get white bread as a treat, so they loved this!
My kids love this, but my husband makes sourdough - trying to reduce processed foods where we can
My kids love this, I’d prefer them to have brown bread but am happy at least this has the added vitamins etc
My kids loved this and even ate the crusts! We buy brown bread though so this will remain a treat
My kids loved this!
My kids loved this, they commented on how soft it is.
My kids prefer grains and brown bread.
my kids thought it was great as we don't buy white bread
My loaf wasn’t very soft unfortunately
My partner and kids are weirdly fussy on their bread and will only eat Tip Top white bread - which isn't the cheapest option! But its what they like so I have to buy it
My son actually had a really sore tummy and I wondered if it was because we never have white bread in our house
My son loved it and called it his energy bread
My son loved it, and encouraged me to buy it again.
My whole family prefer soy and linseed bread
my wife hates it when i buy natures fresh
Natures Fresh is our go to brand as somehow it is always softer than Tip Tip. Until Tip Top can get their softness consistent it will always be the reserve loaf.
Needs to be able to stay fresh for several days
Nice a soft - fresh
Nice and soft
Nice and soft and lasted a few days
Nice and soft. Easy to feed to my kids
Nice bread but we don’t eat white bread in our house. Was used for both sandwiches and toast and both were perfectly fine.
Nice bread for kids lunches, breakfast toast, and alsways nice and soft.A staple on the grocery list.
Nice bread to have in the freezer for toasties
Nice for white bread but wont change
Nice soft bread but we go through so many loaves we go cheap
Nice soft bread, however we wouldn't purchase this as a "large" family we buy in bulk from couplands
Nice texture and taste but find white bread too heavily processed to include in our weekly shop.
Nice to have an alternative to natures fresh. Now I chose between them depending on price and use by date.
Nicest packaged white bread. stays 'fresh' for longest.
Normally buy whole grain but this is nice for a treat
Normally don't buy white bread, but teenagers do live it
Not a fan of white bread
Not a fan of white bread and my daughter didn’t like it either, prefer wholemeal
Not a fan of white bread and this seemed pretty fake and plastic.
Not a fan of white bread, sorry
Not a white bread fan
Not as cheap as couplands
Not enough fibre
Not gluten free.
Not healthy enough.
Not popular at our place sorry
Nothing beats a fresh loaf of bread.. both me and the kids loved it..
Nothing better than soft bread
Often i buy white bread from the bakery as a treat but this was nice and would be great for toasties also.
One of our every day brands we use and love. (allergen free for my son)
One of our staplefoods/brands
only bread i buy , amazing
Only bread we buy
Only buy brown in our house except for a treat!
Only buy white bread occasionally.
Only buy whole meal
Only eat multigrain
Only wouldn't buy again as I prefer multigrain bread
Otalicious is the fav in our house and this white toast if thats not available
Our eldest boy loved it so much, he's "demanded" we only buy Tip-Top now
our family dont eat white bread, so this is not a item we will buy later on
Our family love this bread. My oldest daughter said it’s her favourite
Our family loves the Bakers Delight Cape Seed loaf usually for all the benefits of the seeds and nuts, we minimise our use of white bread.
our family loves the tip top supersoft it's the one we most often buy
our favorite is the multigrain purple packaging, we would only buy white bread if this one is not available
Our favourite bread
Our household only eat wholegrain choices of bread so having white sliced bead is a treat for them.
Our loaf was super fresh and the kids enjoyed 'white bread'. We like the kids to eat grain bread so white bread is really a treat.
Our regular bread, always feels so fresh
Personal preference is Multigrain not White loaves
Plain old white bread that is becoming obsolete
Prefer a grain bread
Prefer bread that doesn’t contain soy ingredients
Prefer Brown Bread kids loved it
Prefer brown bread with everything except sausages
Prefer brown bread. Only the children at white, as a treat
Prefer brown breads
Prefer brown to white bread - but did enjoy this
Prefer Burgen
Prefer grain bread
Prefer sandwich slice but really soft yum bread
Prefer seed or brown breads
Prefer to buy bread with grains / seeds
Prefer to eat brown bread
Prefer to get wholegrain bread. White bread is a treat at home
Prefer whole meal bread
Prefer wholegrain breads
Prefer wholemeal
Prefer wholgrain/grain
Price and health driven
Price is a bit of a deterrant, will get if it's in special
Price is a factor when buying bread and freshness
Price is important
Probably will be above my price point. My family eat alot of bread! They did love this though and it was certainly a treat
Product is so soft. Delicious
Purchase of white bread is usually dependant on cheapest price.
Rarely buy white bread. This was very nice and still fresh after arriving about 6 days after the box was packed.
Really enjoyed how soft this bread was and how fresh it stayed for longer which is important when you don't eat a whole loaf in one day
really enjoyed this however with a family of six that eats alot of bread I can not justify the price that comes with it
Really fresh tasting and for longer.
Really good but I prefer multigrain as it’s better for me and my family
Really good taste and like the thick toast cut
Really nice bread we just normally buy wheatmeal
Really nice loaf of bread definitely lived up to the title and would buy it again for sure.
Really nice loaf of bread, was very fresh and soft but didn't stick to the top of your mouth like other brands of white bread. Also please that when it was toasted it didn't flatten when you spread your toppings on top.
Really soft, makes great toast!
Really tasty, soft, & lasted well. Will definitely buy again.
really yummy bread stayed soft for days the cheaper brands dry and stale quicker
Really yummy bread. Nice and soft. Good thickness.
Recently just switched to this brand
Seems to be the freshest bread
Should have dont eat white bread as an option
Since receiving a sample of this in Black Box it is pretty much all we buy now unless there is not stock when I go and get it.
Slice thickness was inconsistent in loaf
so lovely and soft. wholegrain would be better
So nice and soft, which is all I ever want when having white bread. We always get wholemeal multigrain bread but we get white bread every few weeks as a treat and I’ll be getting this one from now on
So soft
so soft - my kids loved it - seemed to last and stay fresh longer
So soft !
So soft and delicious as toast
So soft and fresh, loaf was demolished after 1 day!
So soft and fresh. Delicious
So soft! But price will always determine my bread purchases
So soft!!
So soft, it was lovely
So soft. Yum!
So yum and fluffy_, but we usually go for wholemeal so it's more nutritious
so yum but we do not usually buy white bread
Soft and pleasant taste
Soft basic white bread
Soft bread.
Softness and freshness lasted a really long time and bread was really tasty
Sooo soft! Forgot how good bread could be. So used to slightly old cheap bread. Have been buying supersoft ever since.
sorry I don't buy white bread - but my children loved it!
sorry we don't eat white bread. A treat to eat what we had though.
Sorry, we prefer bread with seeds
Sorry, wholemeal bread is better!
Sprouted grain Vogel’s & molenburg wholegrain purchaser. Will not buy white bread
Stayed fresh and soft longer than my usual bread
Stayed fresh for longer
Stayed fresh longer
Stayed soft and flavour is nice
Stayed soft for several days!
Stays fresh quite well
stays soft for the longest of all the brands
Still prefer multigrain bread as perceive as more nutritious for my family but the kids loved this so will buy occasionally
Super fresh and liked the added benefits
super soft and tasty.
Super soft and yummy. Hopefully no palm oil or if there is only certified, sustainable palm oil. Only way to go.
Super soft like it says,the family all happily ate it
Super soft, really yummy bread
Supersoft is one of my fav breads. You're kicking goals. My fav thing is French Toast/eggy bread, And the thicker slice is just perfect for it.
superthick for the win!
the best soft bread and lasts a while. so fresh and thick
The bread is very soft and tasty, but I let the kids have most of it - they loved it!
The bread was delicious but I always buy whole meal bread as I believe its healthier
the bread was fine, but as a family we eat brown bread as feel its healthier
The bread was nice and soft. We make our own bread to reduce plastic packaging. Would be great if you could have environmentally friendly/compostable packaging
The bread was nice but we only purchase whole grain/seeded breads, even for the kids
The bread was not that soft sorry, so we had to use it for toast. We were late getting our black box which may have caused this
The bread was ok but completely terrible when frozen, you could pop them apart in the morning to make the kids Sammy’s. They stuck together
The bread was soft and dense and filling. We don't tend to buy white bread (mum's choice, not the children's choice). I don't believe white bread gives enough nutrition.
The bread was super soft and fresh. The perfect bread. Made excellent toast
The bread was tasty and soft, kids loved it and said it tasted sweet, but I buy brown bread not white
The bread was very good - we had it toasted. But I did not really see the difference between this brand and the other ones I am normally buying.
The crust is abit chewy
The family really loved this bread and loved the fact that it was actually soft
The household loves Tip Top and usually buy oatilicious. We usually buy the one if that is sold out. Now we have another option if oatilicious is not available
The kids favourite bread thanks, bought each shop since
The kids love it
the kids loved it but we don't buy white bread
The kids loved this bread and I would buy again
The kids won't eat the crust
the ONLY bread i will EVER buy
The only complaint is that the loaf varies in thickness (in a toast loaf) some thick some thin... frustrating
The only thing I have to say against it was that it was white bread. We don’t eat white bread in our house usually. It was gorgeously soft and tasted quite nice though
The price of bread is important to me, this brand is one I trust will be soft and not dry so when I purchase bread this is at the top of my list
The softest and freshest bread ever
the super soft bread is really nice for sandwiches. Generally I prefer bread with more substance - seeds, etc.
the supersoft bread is the best for the kids sandwiches, they like tip top better than other brands
They really do the best white bread!
This always beats the cheap brands
This brand I have found is the best for freshness
This bread changed my opinion on bread. I never thought there was a difference between the .99c loads and more expensive ones until I tried this bread. It’s worth the extra money!
This bread feels too processed for me to buy. I'm suspicious that a loaf of bread can last that long on the bench without decreasing in quality and it makes me think that the product contains too many preservatives and is not good to feed my family.
This bread is a favourite in our family! Very soft and is filling for hungry tummies!
This bread is amazing and the softness was perfect
This bread is great, my boys looooved it. But we try to avoid white bread.
This bread is really soft & really does live up to its claim in this way! Yum
This bread is so good
This bread is the best, always soft and fresh!
this bread is the softest from any other hands down - never disappoints. taste great too.
This bread seems to stays fresh for longer than other brands, its a nice texture and is easy to spread things on
This bread was a delight to eat
This bread was a lot softer than our usual brand. Hubby noticed it in his work sandwiches and said he would rather have tip top from now on!!
This bread was amazing as a sandwich. We find that white bread doesn’t fill the kids but this seemed to.
This bread was amazing. so soft and tasted yum. I am buying this again for sure
This bread was delicious!
this bread was fine, it was tasty, we dont really like or buy white bread so most likely wont buy this item
This bread was good but we only buy whole grain bread
This bread was good, but we don’t normally buy white bread
This bread was great and lasted a few days without seeming stale
This bread was lovely and soft and delicious and the kids liked it. Only reason I wouldnt purchase it is that I don't buy white bread anymore!!
This bread was nice, but we don't buy white bread. We usually buy tip top goodness grains as the whole family likes it and I find it doesn't dry out as fast as white bread does.
This bread was ok - just as good as any other white bread I have tasted.
This bread was so soft and chewy. It was absolutely delicious as a sandwich
This bread was so soft! We had tried it out the week before. Its our new staple in this house. Love the softness and thickness as well as freshness
This bread was soft, fluffy and delicious would happily buy again!
This bread was super soft and lasted way longer than our usual bread it was great
This bread was super yummy and wasn't to sweet for a white bread. We really enjoyed it.
This far exceeded expectations for Softness!
this has always been our household bread
This has become a household favourite! It is so soft and stays fresh! It is now a regularly item in our trolley. Thanks Black Box for introducing us to such a great product!
This has been our go to bread for years! Not changing!
This i my fave bread always soooo fresh
This is a family favourite treat for when our usual tip top bread is unavailable
This is a nice soft bread its good anyway you choose to eat it, and stays fresh for quite a while.
This is a really nice bread, but because we eat a lot of bread I try to buy the cheapest most nutritious one, depending what is on special. I will definitely buy this in future, depending on the price
This is a regular in our household. Definitely one of the best brands of bread in terms of freshness!
This is a special treat and a favourite in our house! The kids love the texture and taste
This is a staple in our household great product.
This is a treat bread for us - usually go for grainy breads
This is actually the BEST bread I've tried, my kids love it. It is such nice soft bread, it's great for sandwiches and stays lovely in lunchboxes. I only purchase other brands when this has run out on the shelves (which does happen a few times a month!)
This is already a favourite in our household
This is already apart of our weekly shop
This is already our bread loaf of choice. Fab product, great taste and texture and stays nice and soft in school lunchbox
This is by far my favourite white bread
This is my all time favourite bread for the family
This is my daughters favourite bread. But I buy 4-6 loaves a week so I can’t always afford it.
This is my go to bread - we get it because it's nice and soft
This is my usual bread of choice so was stoked to receive a top up. Good brand and great product
This is one of of normally bought brands, nice and soft even after being frozen and defrosted
This is our bread of choice so was a great addition. Our family favorite
This is our bread we used it before the black box and will keep using it
This is our families favourite bread and we have always bought this before receiving it through the black box and will continue to. Although its not the cheapest we love the quality
This is our families preferred bread, I only buy another brand if this is sold out.
This is our family's favorite bread and slice size. The kids love it and I love how soft it always is, however I do feel guilty on occasion for not purchasing a higher fiber, lower GI brown bread.
This is our go to bread as a family. We often have two loaves on the go, after a loaf loses it’s super softness it gets reserved for toast, but whole really soft gets eaten as sandwiches or with dinner to soak up cooking sauces!
This is our go to bread. I love the thickness, that you can actually spread things on top and that it stays fresh. Yum!
This is our go to white bread and I’ll continue to buy
This is our go to white bread. I find it doesn't go stale as fast as some of the other brands
This is our go-to bread. It stays soft longer, which is the main reason we buy it. Kids love it.
This is our normal everyday bread and we love it. Tried others when they are cheaper but always come back to this one
This is our normal go-to bread
This is our preferred brand, we love that it stays soft and fresh for around 4+ days
This is our regular bread. We love the softness and taste.
This is tasty bread, we all loved it!
This is the best bread on the market! I can’t always get it at PAC n Save Albany so I go to Countdown, stock up and freeze my loafs
This is the bread we always buy, so nice and tasty and supersoft. If we shop at Pak N Save (rarely) we always stop at countdown to still get our Tip Top bread it is the best by far.
This is the bread we always buy. There's nothing better
This is the bread we buy always!
This is the bread we tend to buy for daily all purpose use
This is the only bread I buy as it stays fresher for longer
This is the only bread I ever buy. It stays fresh longer than any other brand. I also buy too top the one as it was recommended to me by my sons dietician as he's special needs and in a wheelchair so it's been good for keeping his weight under control
This is the only bread we’ve bought for as long as I can remember. It’s super fresh and stays fresh for days. Every now and then when the supermarket doesn’t have it and I have to buy another brand (usually Nature’s Fresh) I’m always disappointed. It feels stale after a day or 2
This is the softest on the market I reckon.
This lived up to its name, lasted ages too. So soft and yummy
This loaf of bread was delightful. Very very soft and super tasty. Only problem was it didn't last long enough!
This product was REALLY soft, however I tend to buy grained bread for my family
This stayed fresh for days, and was still good for sandwiches for the kids
This was a great loaf. I have it with butter or margarine and marmite. I don’t over toast so when this didn’t rip or fall apart after I used the spread I was very happy! Highly recommended!
This was a nice thick, soft loaf, perfect for kids sandwiches
This was a nice treat as we make our own bread. This tasted natural not like other brands.
This was a nice, soft white bread that I really enjoyed. We usually buy a mixed grain bread, but when I looking for white bread I would definitely buy this again.
This was a really tasty bread
this was a treat
This was delicious but I felt guilty because it’s white bread. We usually have tip top goodness grains because it’s a little healthier but I would buy this again
This was delicious for a treat but we like multigrain in our family so although the kids loved the white bread, we won’t be continuing to buy it
This was delicious. We don’t buy white bread for health reasons - prefer whole grains.
This was devoured. Everyone loved it
This was good but we are trying to stick with whole meal at the moment.
This was good white bread but we rarely buy it as we use multigrain.
this was great and the bread didnt go stale as fast as some do. tasted so good and so fresha
This was nice and soft, we would buy it in an emergency run, simply because Couplands is cheaper
This was nice bread although we usually buy sandwich sliced white bread
This was nice bread. I would buy it occasionally, but will still predominately buy multigrain
This was really good. I haven't had white bread for ages and it was delicious
This was really yummy and a huge treat for our household. We all enjoyed it tremendously. So much so my kids keep asking for it, but I just dont buy white bread. Only time I do is if we go to the beach for fish and chips and have chip butties. Which just has to be with white bread. Thats when I would buy this product
This was so fresh, and stayed fresh for a better time than nature’s fresh, have been buying it since
This was so soft and fresh and lovely with butter
This was soooo soft, loved it!
This was very nice bread but with a family of 7, out of our price range
This was well received in our house for kids sandwiches and my toast.
Thos was a nice size slice not to thin. I prefer it as plain bread and butter due to softness. I like it stays soft and you dont have to freeze it to maintain freshness. It has a really nice texture too.
Tip tip is a reliable brand, bread was good
Tip top always have the freshest bread
Tip Top bread - especially the white bread - seems to only be fresh a maximum of 1 day. Straight out of the packet we can see stale corners or sides, so much so we dont use the first and last 2 slices of the loaf
Tip Top bread is much nicer than others but is also more expensive which has an impact on purchase decision
Tip top bread is my favourite, especially “the one”
Tip top bread is the best choice with kids!
Tip Top bread is usually our second choice, but I feel Tip Top is getting better.
Tip Top far exceeds all others but sometimes can't afford it
Tip top is a tad out of my price range for a simple bread
Tip top is already our go to bread brand, so I was stoked to get a bonus loaf! We generally prefer the wholemeal one, but this is still great. Thanks for saving me a trip to the shop! We’re a “loaf of bread a day” fam, so it was gone pretty quick! Kids loved it.
Tip Top is my favourite. i love how soft and easy to spread things are but it is so expensive so it is bought as a treat
Tip top is my go to bread brand & we usually switch between The One & Supersoft. Love it & will always buy.
Tip Top is my preferred brand
Tip Top is often the more expensive bread when we buy at the supermarket so receiving it in the black box was a treat. I honestly dont see the difference in taste to other white breads but I did notice the softness of this bread.
Tip top is our regular brand! Softest bread and longest shelf life!
Tip Top Super Soft far exceeds other brands, of which i have tried plenty. I only buy Tip Top bread now.
Tip Top Supersoft bread is our go to (usually supersoft wholemeal during the week, but white as a weekend treat) Always tastes good and the kids will actually eat it.
Tip top Supersoft has definitely got my attention, though only thing holding me back to buy will be the cost
Tip top supersoft is our favourite bread to buy as it stays soft right up till the best before date
Tip Top the BEST bread, I only buy Tip Top, kids love it, the loaf in the Black Box was a bit damaged so the slices were not great in the toaster but kids still ate it
Tip Top The One, and Supersoft are firm favourites in our household due to the softness and perfect toastiness when cooked in the toaster.
tiptop is sadly no longer stocked at my local pak n save
Toast size slice is too thick for us but lovely product. Love how long it stays soft for.
Too expensive
Too expensive for a family.... we go through a loaf a day
Too soft and chewy, even when toasted.
Too spongy and almost sweet tasting. We only eat brown bread usually
Tried and true
Typical white bread. White bread is a feature in our household as hubby wont eat anything else. Will buy depending on price and specials.
Unfortunately we only purchase this bread when there is no $1 bread left
Unhealthiest for kids - so many other wholemeal and mixed grain and seed options available.... this was a first white bread experience for all my kids incl the 7 year old.
Upset my stomach and kept kids awake
Usually buy brown bread but sometimes a nice fresh white bread is needed forca yummy jam sandwich. Just cannot beat a fresh jam or banana sandwich made from fresh white bread
Usually buy brown grain bread
Usually buy grain bread and only occasionally buy white for birthday parties etc
Usually buy sandwich sliced bread
Usually buy the cheapest bread
usually buy this weekly.
usually buy Tip Top brand, usually buy oatilicious. don't buy white bread often, but if oatilicious is not available, then will buy white bread
Usually buy Tip Top bread for the family
Usually buy wheat meal but kids really liked this for a change
Usually buy whole grain toast bread for toast and sandwiches. Not motivated by softness for toast bread as I don't want soft toast!
Usually buy wholegrain breads but the white was lovely and soft
Usually just buy cheapest bread for toast
Usually make our own bread but it was a nice treat to have some brought bread. kids loved
Usually make our own bread.
Usually purchase multi-grain breads; try to avoid kids eating white bread.
Usually we don't buy white bread. We usually buy wheatmeal
Very delicious. We usually buy vogels and will continue doing that. This was nice as a treat.
Very fresh and enjoyable
Very impressed with how long it stayed 'fresh' for. We have been concerted to Tip Top
Very nice and soft, my son loves white bread. Will buy again
Very nice bread - soft, fresh, smooth. We all enjoyed this in our house. Will definitely buy again!
Very nice bread. Much better than the value brands that are too dry
Very nice bread. We will purchase this again.
Very nice fresh bread
Very nice. I don't notice a huge difference between white breads though
Very soft and kept well
Very soft and yummy!
very soft bread.
Very soft- lovely bread. Stays fresh for longer than other breads.
Very yummy as a white bread we will purcahse tip top for the fluffness and was so easy to cut with one hand whilst holding a child in the other hand
Was a lovely treat to try white bread as I don’t normally purchase
Was a nice treat to have soft white bread. So good as a toastie. I tend to buy brown bread but this will be a go to if i do need white
Was a product we buy anyway
Was amazed and slightly disconcerted at how fresh it stayed for so long, some kind of voodoo? This said, it would be great for camping etc to know it will stay fresh tasting for so long
Was amazed how soft it was and it kept its softness for ages
Was delicious and fresh and we ate it lots of different ways and made the most of this loaf
Was extremely soft and tasty and enjoyable! However, we prefer our children to eat more whole meal or wheat bread than White Bread as a general rule.
Was lovely and soft and fresh. Didnt dry out after a couple of days
Was lovely and soft, but we prefer multigrain breads
Was nice and fresh and a treat in our house as we normally don’t have “white” bread
Was nice bread - good to have in the freezer for quick meals
Was nice but I don’t usually buy white bread
Was nice but My house hold only eats wholegrain bread
Was nice enough but we prefer brown bread I compared the fibre with our Molenberg and think it was about half. Kids are happy with brown bread so I'm not messing with that :-)
Was nice soft bread which my boy loves
Was pleasantly surprised by how soft it really was
Was really lovely and would definitely buy if we ate white bread.
Was so soft and great thickness
Was soft and very fresh tasting
Was soooo good and soft, kids loved it but we eat whole grain bread at home
Was super soft and nice to eat
was super soft and versatile
Was very soft and lasted for ages
Was very yummy , This is a weird one because most of the times its far to expensive but when you get 2 loafs for $4 thats ok but when $4 each not worth it , happy to pay $2 or maybe a bit more but over that then will just change the brand and get a cheaper one , as 75% of my bread gets toasted for kids its not to much of a difference as they don't notice it tastes different
Was yummy
We all enjoyed this bread! Was so soft & tasted fresh! We will be buying again
We all loved this bread. So soft, it was delicious as toast or sanwiches
We almost always have multigrain bread so my son was super excited to have a white loaf and he ate over half of it himself in a couple of day. It was really nice and soft.
We already buy super soft every week, this is a great product and lasts significantly longer tha other brands
We already buy this brilliant bread
We already buy this often :)
We always buy multigrain or seeded breads. We dont buy white bread at all.
we always buy this brand but normally find when weekly shopping on weekend most of this toast bread already gone
We always buy this product.thick slice is the best.
We always buy tiptop supersoft as it doesn't go stale as soon as its opened
We always eat grain bread but will buy this occasionally
We always have grain or seeded breads. We do often get Tip Top but not white bread. The kids are used to brown now so don’t ask for white
We always have tip top multi grain bread. Tip top bread stays fresher longer even after its been frozen
we ALWAYS purchase tip top supersoft white bread, our family favourite, fresh and perfect for toasting and sandwiches
We are a Multigrain family
We are a tip top bread family but my boys did not like the white bread. We always buy wholemeal and will continue to do so.
We are a wholegrain bread household, but I did enjoy this loaf as a break from routine.
We are tip top wholemeal family
We aren’t huge white bread eaters but this one tasted nice
We buy at least three loaves a week of this brand. The kids only like the white bread. Maybe it could have more healthy benefits disguised in the white bread form.
We buy based on what is most fresh and which brand loaf is on special.
We buy low carb bread normally
We buy multi grain not white
We buy oatilicious for the added goodness
We buy super soft a lot but usually the honey grain variety. It’s one of our favourites for lunches.
We buy the one
We buy the TipTop multigrain bread usually but the white was nice and soft and tasted really good.
We buy this all the time, it’s our fave
We buy this all the time. We are sick and tired of bread feeling stale before its best by date and this bread does not go stale quickly. The boys love it for their toast and sandwiches. DEFINITELY RECOMMEND
We buy this brand at least once a week. It’s the best
We buy this bread 3 times a month as my son loves it
We buy this bread all the time as our normal favourite as it seems to last longer than other brands.
WE BUY THIS NORMALLY ANYWAY SO KNOW ITS YUM
We buy this often. Love super thick toast and this goes down well with the family
We buy Tip top "the one" as prefer that than the supersoft
we buy Tip Top Oatalicious and Vogels
We buy tip top oatilicious for the kids due to extra fibre and softness. We found supersoft to stay less fresh in comparison. We usually freeze and get out slices at a time..however found supersoft to tend to get stuck together and break unlike oatilicious. The kids didn't notice any difference in sandwiches however and happily enjoyed their sandwiches . We would prefer not to buy plain white bread for health reasons
We buy Tip Top The One for it’s added benefits
We buy Tip Top white bread each week. My kids love it!
We buy vogels. Mainly because they do the best GF bread. My husband eats regular bread but not often enough to eat a whole loaf before the use by date. Ever thought of making half loaves?!
We buy wheatmeal bread,but the kids LOVED it,they said it was much stronger because the honey didnt RIP it and was softer
We buy wholemeal and have bought Tip Tops wholemeal... dont buy white loaf.
We choose not to eat white bread but the kids enjoyed a few sandwiches.
We do not buy white bread however our 5 year old loved eating this. We purchase other bread from the Tip Top range.
We do not buy white bread often but enjoy it now and again
We do not eat white bread. Would never purchase it
We don’t buy white bread
We don’t buy white bread like this - normally molenberg.
We don’t buy white slice do bread in our household
We don’t eat bread
We don’t eat white bread - even my kids thought it was weird not to have seeds and nuts in the bread
We don’t eat white bread in our house hold so wouldn’t buy again but if we had guests coming who ate white I would reach for this product to buy
We don’t eat white bread sorry. It was very nice but it just wasn’t our multigrain bread
We don’t eat white bread, wouldn’t buy it ever!! Did find the ‘toast’ slice to be pathetic and skinny almost like it was sandwich slice
We don’t eat white bread. The kids eat molenberg original for their sandwiches. My husband and I rarely eat bread, but when we do, we’ll eat Burgen as it has high fibre, plus seeds etc. we try to eat a low carb diet so never eat white bread. I give the kids sandwiches in their lunch box but would always try to go as high fibre as possible.
We don’t normally have white bread in our house, normally opt for multi grain or wholemeal for our baby.
We don’t often buy white bread, but this was nice and soft so when we do it’ll be this brand we look at!
We don’t often purchase WHITE bread however for a treat it was really nice. Very soft even after a few days on the shelf. Really enjoyed the thickness of the bread too
We don’t really buy white bread, prefer grain based breads. If I wanted white bread in the future I would happily buy this, it was perfectly nice just not our normal taste.
We don’t tend to buy white bread
We don’t usually buy white bread, the kids loved it though, was a treat for them, and they ate their Sammie’s!
We don’t usually buy white bread. We usually buy the tip top super soft honey grain bread which we love.
We don't buy or eat white bread usually so it was a treat - we had family over for dinner and everyone made chip butties and had sausage and bread. Everyone was happy but I will still buy grainy bread as I feel its more healthy for us
We don't buy white bread
We don't buy white bread as an everyday item it is only a treat every so often as one of our children doesn't react well
We don't buy white bread but it was tasty
we dont buy white bread but my kids enjoyed the changed and fairy bread for lunches the day after we recieved the box
We don't buy white bread in our house, we stick to the brown or wholemeal breads
We don't buy white bread in our house. 3/5 kids like this product and it remained soft and fresh for the few days the loaf was open
We don't buy white bread often, we buy Rye bread. But when we do this is our choice and it is thoroughly enjoyed.
We don't buy white bread, only whole grain bread. White bread is a special treat but I have occasionally bought this product for that purpose.
we dont buy white sliced bread, we buy gf vogels
We dont buy white, but do buy this brand
We dont eat any whitebread
We don't eat white bread
We don't eat white bread as we have grain bread from Couplands specialty loaves. However it was a nice white bread when toasted and the kids did eat it even though they asked why it looked white and not normal like our bread
We don't eat white bread but it was okay comparing other white bread we has had in the past.
We dont eat white bread on the regular but this was a nice trwat. Super soft and froze really well
We don't eat white bread very often, although this arrived the day we had fish and chips and was perfect for chip butties. That and sausage sizzles is the only time we'd buy it again.
We don't eat 'white' bread, but other tip top bread is good. We're afraid of the white stuff...bleached grain myth i guess
We don't eat white bread, but was so soft will definitely use for when we carb out and do chip butties
We don't eat white bread, tho it was lovely and soft
We don't eat white bread. But if we do have the odd occasion - I'd be keen to buy this one again!
We dont eat white bread. Tip Top bread was soft looking appealing and fluffy. The sweet tooth child of ours liked a lot but not going to buy it. Doesnt soak the soup (chewing gum like) and doesnt have any taste (or character)
We dont eat white bread. We get multigrain or brown
We dont generally buy white bread, more into the grain and seeds etc. But my girls enjoyed having honey sandwiches and mentioned they would like them in the lunch box but only when it's on white bread. Good to know!
We dont like plain white bread
We don't like to buy white bread. Currently only buy tip top oatilicious
we don't normally buy white bread, but ever since recieving this I have been buying it ever since as the family won't eat anything other than tip top supersoft white
We don't normally eat white bread
We dont often buy white bread but it is really delicious for a change
We don't often eat white bread at home.
We dont really buy white bread due to the high carb numbers. But would buy tip top if needed.
We don't really eat white bread. We would only buy it once in a blue moon to go with sausages or fish and chips.
We dont tend to buy white bread
We don't typically buy white bread but really liked the softness of this, would buy again
we dont typically eat white bread
We don't typically purchase white bread, so would not buy again. but this bread was pleasingly soft.
We don't usually eat white bread but the kids enjoyed it.
We eat a lot of toast, it’s our go-to breakfast and my boys loved this bread so will definitely continue to buy.
We eat brown bread in our house. So white bread was a bit of a treat
We eat gluten free vogels
We eat mainly vogels or tip top wheatbread but not the white one
we eat Tip top oatilicious and generally do not eat white bread but if we did we would definitely get this again
We eat wholemeal or wholegrain bread
We enjoy Tip Top Supersoft bread, however only ever buy sandwich slice so I would not buy Toast slice again but will continue buying the sandwich slice.
We enjoyed this bad and would buy it when needing bread to stay fresh for sandwiches. But due to price it is not an everyday bread for my family of 6 children
We generally buy a multigrain or whole wheat bread
We generally buy whole grain or multi grain bread
we generally don't have white bread, but this was nice
We generally eat grain bread. Just to let you know the drop box ratings from 1-5 are not working in this or the previous item.
we generally get eh sandwich slice. its great bread.
We go through a loaf of bread a day in our house with 5 kids, so price is the only thing that determines what I buy, however this would be nice as a treat from time to time - definitely a better quality and taste than what we normally buy
We go thru alot of bread this would be a treat brand
We have actually switched our bread to this as my 4yr old prefers it over our previous brand due to the extra softness :)
We have always found tip top doesn’t stay as fresh for as long as ploughmans. And also noticed the slices getting smaller.
We have bought before and will keep buying
We have stopped eating white bread so wouldnt go out specifically to purchase this product. It was nice and fluffy, just not what we would eat in out house. We eat wholemeal bread
We have tip top bread every week for our toast it’s the best
We just don’t tend to eat white bread, my boys enjoyed it as a treat
We just dont really like the flavour of plain white bread. We prefer grain bread
We like sandwich white bread
We like the taste of this toast but the price range is a little high.
We love how soft and fresh this bread is and how long it retains its freshness
We love how soft and yummy this bread is
We love Oatylicious and the one!
We love the hot dog buns!
We love The One bread...this loaf was not as soft as The One
We love the super soft bread. Stays fresh for ages!
We love this bread
We love this bread and buy it all the time
We love this bread and it is a regular item in our house.
We love this bread as a whole family, my youngest loves the crusts
We love this bread but can’t afford it as a daily for the kids we just can’t make it work into our budget. Love the softness
We love this bread, it is a must in our household
We love this bread. It satyed fresh for days and the kids say its the best for lunchs
We love this brwd and buy it all the time. Nice and fluffy and supr fresh. Gret as tost or sammys
We love Tip Top bread!!!
We love Tip Top but our family stick to wholemeal due to our youngest having bad constipation
We love Tip Top Supersoft White Toast - we buy it routinely, and appreciate its softness and taste. It makes great chip butties.
We love tip top white toast bread and buy it with every shop. My 6 year old was so excited to see it in the box as he only gets white bread as a treat and normally has wheat meal bread. I love this bread as its soft and lasts longer than other breads we’ve tried, normally past it’s best before date which I think is great value for money.
We love your bread but prefer the one. It's stays fresher the longest. We even changed my mum to buying it and she loves it as well.
We loved the softness and freshness of this bread. I would be likely to buy this when I need a nice, soft loaf for refreshments at a party.
We loved this so much it is all we buy now. We love the rest of the tip tip bread range too.
We loved tip top bread. Was soft and fluffy and toasted well to. Went to purchase at supermarket but it's much more expensive than other bread. We use a lot of bread and cant justify the additional cost sadly
We mainly buy wheaten, brown or rye bread and less frequently white bread (perceived health reasons). Great 'treat' though and this is a v good product - especially nice and fresh.
We mainly only have GF bread in the house now that my so is coeliac but the rest of us occasionally still have normal bread but it is a grainy variety
We make our own bread at home
We mix it up between Tip Top (premium to us) and lower costs Mighty Fresh.
We mostly buy Wheatmeal bread and rarely buy white bread. We also buy the cheapest sliced bread we can find but TipTop Supersoft was definitely soft and enjoyable to eat. I would buy this next time we get white bread as it is superior to some cheaper brands.
We normally buy what ever is on special. This tends to be the no name brands. We have 4 lunches to make a day, so the best deals wins
We normally do buy burger buns or hot dog rolls from top top. I am not a big fan of white bread but my kids love it. So the bread was OK for white bread.
We normally only buy whole grain toast. But this bread was lovely. Will definitely branch out in the future.
We normally purchase brown bread
we only buy grain bread
we only buy multigrain or dark rye bread
We only buy this brand of bread as we oove the softness and always fresh
We only buy this bread. Probably 5-6 loaves a month
We only buy tip top brand products
We only buy tip top! Absolutely love it, tend to go for multigrain. Occasionally buy white sandwich to make cheese rolls
We only buy white bread very occasionally, its considered a treat food.
We only buy wholemeal bread so wouldn't purchase in future. It was amazing as french toast though!
We only by Brown bread
We only eat multi grain bread as a health choice.
We only eat multigrain bread
We only eat wholegrain bread in our house. The kids thought the white bread was a real treat though
We only ever purchase Super Soft. Stays fresher longer!! Prefer Wholemeal Sandwich, as it seems healthier than white bread. But sometimes just had to purchase whatever super soft "flavour" is left.
We only purchase Tip Top supersoft because we have tried the other brands and none measure up as being as soft...with the extra benefits per ingredients. We only get it as a treat now and then when having burgers, or with a cooked chicken so are happy to spend the extra.
We prefer a grain bread and normally buy tip top supersoft honeygrain
We prefer breads that aren't just 'white'
We prefer brown bread
We prefer grain bread but the kids like white. We buy what is on special. Bread is very expensive at the moment and price is the key factor that influences our bread purchasing.
We prefer grain bread over white bread in our household so nothing against this product.
We prefer grainy bread and look at iron content as our kids love bread, but don't seem to eat much meat
We prefer multi grain bread. This was nice though
We prefer multigrain bread
We prefer multigrain bread for the health benefit side of things
We prefer not to eat white bread but is nice as a treat if fresh and soft from time to time
We prefer sandwich or thinner slices but this bread has a great flavour
We prefer the oatalicious because it seems less processed
We prefer Tip Top The One but it doesn’t come in sandwich slice. Toast slice is a bit too much bread for little ones, we prefer the sandwich slice as it’s s better serving size
We prefer to buy wholemeal bread
We prefer whole grain bread but if we were to get white bread in the future we would get this
We prefer wholemeal bread
We prefer wholemeal wheat meal or multi grain bread
We purchase the Tip top the one bread, and also purchase the vogals gluten free, would be great to have this size loaf as gluten and dairy free.
We purchase Tip Top Supersoft White Toast regularly as my kids love white bread
We purchase Wholemeal and Gluten free bread. White bread was a nice treat but not on our shopping list.
We rarely buy bread, when we do it’s normally a rye sourdough
We really enjoyed the bread as toast but won't be buying white bread, we prefer a multi grain.
We regularly purchase this bread, as it’s a nice quality loaf that tastes nice and keeps fresh
We started our kids on wholemeal, then grainy bread right from the start so we've never used white bread products.
We stick to Gluten free breads where possible
We super soft and fresh
We tend to bake our own wholegrain bread at home and do not normally purchase white bread.
We tend to but grain bread as our perception is this is healther
We tend to buy wholegrain bread, but do like white bread occasionally as well
We tend to consume Vogels and Molenberg breads, but have been trying our 10 month old on the white bread to avoid seeds/grains, she seems to like it
we tend to eat wholemeal bread, however this was really nice bread and worked super well as french toast.
We tend to only buy the tiptop branded bread when we can’t get the Nature’s Fresh brand, these 2 are our preferred brands but we find the TipTop brand tends to expire faster then the Natures Fresh brand and it also stays softer longer then the TipTop brand
We tend to only eat brown bread when it comes to sliced bread.
We tend to purchase wholewheat bread exclusively, but I was amazed at how soft this bread was, and how long it stayed soft for
we thought this was a GREAt white bread loaf :-)
We took this bread in the camper and it was still nice and fresh after 4 days. Will totally buy again!
we typically choose to buy a wholegrain bread over a white bread
We typically only purchase white bread for making cheese rolls, so this was a real treat for the family!
We use this regularly
We used to be a Natures fresh house hold and not anymore, their quality has dropped a lot so we stopped using them and this fill the gap 100%
We usually bake our own bread and very rarely buy some
We usually buy brown sandwich bread, but we definitely enjoyed this sample!
We usually buy multigrain bread but kids did live this white bread
We usually buy this bread so was great! We all love it, it can be a bit expensive but i think its worth it. Tip top stays freasher for long in my opinion.
we usually buy tip top the one but loved this one as it was so soft
We usually buy wholegrain bread so the kids loved having white bread treat
We usually get our bread for free so we're not likely to purchase.
We usually have a wheat meal variety over white bread but it’s good to know it has nutritional value
We usually only buy white bread when entertaining for kids parties, this one was tasty and I will buy again when we next have a party
We usually only eat brown bread
We usually only eat whole grain bread, but the tip top white bread was so lovely and soft, and the kids really enjoyed it. I will probably purchase it again for the kids
We usually purchase Oatilicious for the kids and wholegrain varieties for ourselves; if we are getting white bread we usually get a baguette or similar, so we would not purchase this again unless we had a specific need.
We were very happy to receive this loaf of bread in our black box as it is our favourite brand. It’s the only one I buy...unless the super market has run out then I buy natures fresh
Well I never bought white bread before but my son was so delighted to have white bread in the house he gobbled it up and even started taking sandwiches to school again and so I have started to buy white bread for him but have started giving it to my toddler too. I hadn't bought packaged white bread in years! I guess I do now.
We're all about price, go for the cheapest but not the value brands.
What a great product lasts really well
what ever is on special
When we purchase white bread, tip top and natures fresh are our main choices. Price ends up being the deciding factor
Which bread is a big treat in our house. The kids loved it but I generally wouldn't purchase
White bread doesn't contain nutrition so any added nutrition is a bonus. I steer away from it in my house
white bread is a treat only
white bread is just brown bread with all the goodness stripped out. even adding back certain nutrients doesn't cover the deficiencies created. Obesity was unheard of before white bread came along.
White bread is not part of our typical diet as we opt for less processed options. This product is, however, fantastic for those one-off occasions, like chip butties with fish'n'chips or fairy bread at parties.
White bread is such a treat, but not something we buy in our household as our eldest daughter has bowel issues & too much causes her pain. Wish we could eat it all the time - it’s delicious!
White bread isn't something we eat a lot, but it's such a nice treat every now and then and this was great bread. I loved the softness and general texture and taste. I would buy again, but it wouldn't be very regularly as we usually purchase bread from Couplands and don't often buy white bread.
white bread loaves like this re a treat in our house - so if I was buying white bread this would be the choice. But I always go for this brand anyhow. Lovely product
Who doesn't love a slice of fresh white bread. Tastes amazing.
will buy this depending on what is best price that week at the supermarket
Will never buy white bread. Only brown.
Will only buy white bread when having guests over. Don't normally eat white bread.
With 6 kids we go through about 2 loaves of bread a day, I love tip top, but as you can imagine I'll always choose the cheapest option
Wonderful and fresh. I love this bread.Always buy it for the children who donot like brown bread.
Worked well as a kids snack and kids lunches.
Would buy occasionally for making party sammies but not a staple in my house regardless of any health benefit claim
Would definetly buy this for sandwhich bread - soft and yum with margarine and fillings. As more expensive would probably not use in the future for toast. I see this as a specialty bread especially since you can get bread so cheap these days.
Would love compostable packaging!
Would only ever buy tip top. Only brand we love
Would prefer the sandwich type. I find toast size too much.
Would purchase for myself and the kids can have the cheaper stuff!
Wow the number of loaves of this bread I have bought since receiving this sample is rising. A huge hit in our house for toast, sammies, with soup etc. Will be a regular in our household.
Wow, amazing. Kids smashed through the whole loaf and I LOVED it
Yum
Yum but like a higher fibre content
Yum! Really soft, fresh feeling and tasting bread
Yummy bread - the whole family shared this and we all enjoyed it
Yummy bread ive been purchasing this bread for a while now I provide food for the elderly and use this bread often it lasts really well in the pantry
Yummy! Considering it would have taken a few days to get to us with packing, couriering it out, etc, I was very impressed at how soft it still was. Kids loved it, we loved it! No worries eating that again!!