Tip Top Supersoft White Toast

After trying this sample my son hunted it down during our food shop and we had to buy more

Alawys soft always good

All depends on the price and specials for the week.

Already a fan of this bread. Perfect for toast or toasted sandwiches! Highly recommended

Already buy for kids.

Already use this toast bread and like it so will continue to use it

aLthough perfect for dunedin rolls

Although this tasted great I prefer brown bread to white

Although we tend to buy whole grain breads, this was a good alternative

Always a family favourite. I try to buy brown bread regularly but the kids love white bread and loved this bread. I find it in my trolley quite often

Always a good buy. Quite price sensitive though

Always a hit with the kids !

Always and forever TipTop supersoft fan!

always been family favorite bread.

Always buy multigrain or brown breads.

Always buy oatilicious over white bread

Always buy this - always fresh!

Always buy this brand and type of bread for the family because it is the softest bread.

Always buy wheatmeal/seed breads

Always eat tip top! Trusted brand for our family

Always fresh and yum. Will continue to buy

Always have a loaf of this at home. One of the only breads that stay soft after a couple of days

Always loved tip to pick great brand

Always our household go to bread!

Always purchase Tip-top

Always seems fresh. Often will buy Natures fresh as it seems to be on special more often.

Always yummy, never lasts long in our house!

Am no longer buying packaged bread

Amazing soft and lasted a while

An essential in our household

Another new favourite here. Stays fresher for longer than our old natures fresh.

As a family we don’t eat white bread. But it is nice as a treat every now and then.

As bread it was an ok white loaf. I think there are better or equal out there. As a toast loaf it was a let down. The slices were irregular in size and none of them were thick enough in my opinion to be a toast slice. I wouldn’t buy this loaf for a toast loaf in the future

As long as it’s fresh I’ll buy it!

At the risk of sounding biast, this may be a great loaf of bread, but our family prefers bread that is full of whole grains rather than plain white bread so we're unlikely to purchase it ourselves.

Ate it but as a rule avoid white bread

Beautiful bread

Best bread ever!!!!! We love this product

Best bread!

Best packaged bread and super soft texture!

Best quality bread

Best white bread by miles love how fresh it keeps and how soft it is post defrosting. No 1 on our shopping list

Best white bread. Stays fresh and soft

Big fans of super soft

Bread bread but it deff was yum with butter

Bread is so expensive, this bread is awesome but price has gone up and when you buy 4 loaves a week price is very importaint

Bread is usually a staple here as my boys love ham + salad sammies or cheese toasties in the lunch box. Tip top is usually the softest!

Bread was good quality and nice taste - but as a family we prefer wholegrain type bread

Bread was nice and soft. Spreads went on easily without bread breaking apart which is what I’ve found with cheaper brands

Bread was really yummy, but as a family we buy wheatmeal bread over white bread for the kids

Bread was tasty, but price wise is expensive especially since our family goes thru at least 7 loaves a week

Bring out an organic version!

Brown bread household now. Used to be our go to brand for multigrain

Buy a variety depending on whats on special

Buy the cheapest on the shelf on the day

buy whole grain type breads.

Can never go wrong with Tip top supersoft. This really is a good quality bread that stays fresh for days!!

Can you make it Gluten Free (Coeliac Friendly)?

Can’t beat Tip Top soft white bread. Honestly.

Children really enjoyed this loaf !

Consistently soft, and nice density so it's more filling than some of the cheaper brands. Great flavour and toasts well.

Couldn't try as gf

Currently buying lots of molenberg due to black ferns sponsorship

Daughter gets to choose her favourite bread. She now chooses this one!!

Definitely worth paying more for a bread that lasts and stays soft this was nice to use for days and days vs cheap brands.

Delicious! Personally if I eat too much white bread I get bloated however my sons both loved it.

Delicious! So fresh

Delicious, dont buy white bread usually

Delicious, but we only eat whole grain or wholemeal bread. White bread isn’t as healthy or filling.

Delicious, soft, excellent for the kids’ sandwhiches

Depends on What's on special

Didn't tear when putting butter or margarine on- also froze well

Do not usually purchase white bread

Does anyone buy white bread anymore?! Wholegrain all the way. I don't know why anyone makes white bread anymore.

Doesn’t stay as soft as long as the others brands we buy

Don’t buy refined foods, and don’t buy bread

Don’t buy whit bread and would not buy it in the future very low nutritional value

Don’t buy white bread for my family

Don’t buy white bread much, but this is my preferred when I do

Don’t buy white bread really. Bought for sausage sizzle only.

Don’t eat white bread

Don’t eat white bread, usually only wholemeal as healthier

Don’t generally buy white bread but it was nice

Don’t like white bread we only purchase multigrain bread

Don’t purchase white bread

Don’t usually buy white bread but this reminded us how good it is!

Don't buy or eat white bread. This bread was lovely and soft.

Don't buy toast bread often since its sliced so thick. Prefer sandwich sliced, but Love the bread

Don't buy very often, have got kids trained on brown/grainy. Price would be a big influence on purchase too

Don't buy white bread, like to buy multigrain.

don't buy white bread, only brown, rye, grained

Dont eat white bread

don't eat white bread

Don't normally purchase white bread - would be more likely to now

dont really buy white bread. sometimes we do. maybe once or twice a year

don't typically buy white bread as prefer grains but its good for bbqs etc

Don't usually buy white bread

Don't usually buy white, but it seems to be nutritionally OK and was quite usable

Dont usually purchase white bread but have have the TipTop whole meal sliced bread

Don't usually purchase white bread unless our kids specifically ask. Otherwise we get grain bread.

Doughy, awful bread.

Eat very little white bread. On the odd occasion - for egg sandwiches, smoked salmon

Enjoyed the taste, but generally buy bread from farmers market or make my own.

excellent

Family favourite, so soft and tasty

Forgot how nice white bread is - will definitely get in future

Fresh bread was very tasty

Fresh white bread is always great to have around! This loaf was gobbled up very quickly!

Fresh, soft white bread is a comfort food

Generally I buy multi grain or wholemeal bread over white bread but this bread was nice and soft

Generally not a white bread fan but this was a delicious treat

Generally, I would buy wholemeal or grain - not "white" per se

good

Good brand. Partner often gets it when we run out of our normal brown bread. Is a good soft bread but has a good thickness to each slice

Good bread

Good bread

Good bread but we’dnonly Use for occasional toastier or fairy bread

Good classic bread

good old white bread - can't go wrong

Good standard white bread. Kids liked it.

great - love this - fresh and delicious

Great as a treat with our fish n chips but we don't normally eat white bread.

Great bread but we go through alot of bread so we need one that is good value for money

Great bread buy it all of the time

Great bread holds the freshness well

Great bread, just prefer to buy whole grain breads

Great bread, kids loved it!

Great bread, lived up to the supersoft name, toasts well and has a nice chew on the crust when made as a sandwich. Price is a big thing for us and while it's a perfect softness we are happy with the price and softness of couplands more

Great bread, only reason I choose another is price

Great bread, very versatile

Great for cheese rolls. :)

great for chip butties

Great for kids toast and sandwiches

Great for litte kids lunches. Soft

great for toast and sandwiches

great for toasted sandwiches

Great loaf for toasties

Great product

Great product - loved it!

Great soft tasty bread.

Great softness and taste

Great softness!!

Great taste

great the girls lvoed it for breakfast and lunch

Great, soft bread but generally buy brown bread

Hard to beat Coupland's Thick Toast bread - very good value for price.

Has been kids fav for ages

Have brought this bread for awhile very good for sandwiches super soft great for the kids and myself lunches

Have purchased before, but sporadically. But after sampling this in the black box it will be our main bread we now buy.

Haven't bought white tip top white bread for a long time! My boys really enjoyed this loaf as well as myself. Was so fresh. Think hadn't bought any for along time as used to miss out on getting that 'fresh/softness'

Higher in sugar than our usual bread.

Holy moly. It has been a long time since I've eaten white bread and the Tip Top supersoft was out of this world. AND it kept it's softness. Loved it!

Hubbys Fav! Cant get him to eat anything else!

Husband has T1 diabetes, so we buy multigrain. But we only but Tip Top.

Husband loves it. We call it his fat bread meaning the thickness of the slices 🤣

I actually don't allow my family to eat white bread...sorry! I know they are soft and tasty and we really did enjoy this loaf but shall keep it at that.

I already prefer to buy this bread as I find it keeps its freshness and softness much longer than any other brand

I always buy tip top, it’s the best

I always find TIp Top bread the freshest and softest. The perfect bread!

I always pick tip top first if there is any left, softest bread and lasts longer

I always thought white bread was 'high' in sugars but comparing it to the brown bread I always buy it is only slightly higher in sugar but lower in fibre.

I buy bread based on how long it stays fresh at home. Tip top definitely my favourite, but a lot more expensive

I buy different bread brands for different bread type and tip top do have the best white bread as it's soft

I buy Oatalicious

I buy oatalious tip top bread prefer brown bread

I buy Oatilicious for my family as my kids are very picky eaters. They would love this bread but I prefer to force something with a grain into them! They eat Oatilicious so I stick with that. This product was very yummy though and I loved the texture.

i buy the grain version of your bread every week and enjoyed white for a change. was impressed with its softness!

I buy this as a treat for my family

I buy this bread most of the time. It lasts a lot longer than other brands.

I buy this bread quite regularly

I buy tip top all the time

I buy TipTop Honey Grain and Oatilicious every week. I found the white bread quite dry (almost stale) compared to the types I usually buy. I'll be sticking to my usuals.

I buy whatever bread is the cheapest or if comparable prefer Tip Top

I buy whatever is on special but dint buy white bread usually

I buy white bread when we have lots of people & children over for bbq for sausage in bread. I usually buy brown or mixed grain breads for our everyday use. Take tiptop on picnics with chn

I change between tip top and natures fresh depending on expiry date, but didn’t realise the benefits of tip top so it will be purchased more often

I did not like this bread but my kids loved it.

I didnt think there was anything special about this bread over other loaves

I didn't used to buy Tip Top but for the very occasional time that I buy white bread, I will consider this product from now on.

I do not buy white bread - goes out to the junk food category

I do not buy white bread as i feel there is more fibre and less sugar in brown bread

I don’t buy Toast cut bread, but would definitely buy Sandwich cut bread.

I don’t buy white bread

I don’t buy white bread as I feel like it’s the least healthy of all the breads. We are it and enjoyed it though - if only there was a way to make it healthier

I don’t buy white bread as multigrain is what we all eat and I don’t feel there is enough nutrition in white bread

I don’t buy white bread for our family. We only eat whole meal or wheat meal

I don’t buy white bread I only buy multigrain or wholegrain bread

I don’t buy white bread. But my husband did enjoy this bread as I make him eat grain bread

I don’t eat white bread. It was spongy with no texture. Not my thing.

I don’t generally but white bread except for for choppie butties and sausages. For these things I would choose this bread without hesitation but we as a family prefer multigrain

I don’t let my kids eat white bread but now they want it all the time :) however we don’t use toast bread

I don’t usually buy white bread, but this was so good. The best being how soft and fresh it was. Have brought again today.

I don't believe white bread is suitable for children or adults as part of healthy nutrition

I don't buy white bread

I don't buy white bread , altho this was nice and soft and a good thickness I still a.muiltgrain bread person

I don't buy white bread and havent had it in a while. You forget how good fresh white bread is!

I don't buy white bread as the flour isn't what I eat. But a friend really enjoys this bread

I don't buy white bread as there are much healthier alternatives, though my children loved it

I don't buy white bread at all. Generally buy rye bread for us and the kids. My husband likes white bread but I don't believe it's the most healthy option...

I don't buy white bread ever for my kids.

I don't buy white bread however now that my children have eaten this bread, Tip Top is now purchased (wheatmeal version though)

I dont buy white bread, I feel all the nutrients have been stripped out of it.

I don't buy white bread, we choose wholemeal or wheatmeal. I also believe that even though Tip Top Supersoft is soft bread, the price does not convince me to buy your product over other brands.

I don't buy white bread.

I don't eat white bread but I gave this to my friend and they loved it.

I dont generally buy white bread, but having seen how fresh it stays I'd be inclined to buy tiptop bread in other varieties

I don't generally buy white bread. But would consider this product on occasion.

I don't get the idea of sliced bread (a staple) in a Black Box?

I don't like added things to the bread, like folic acid.

I don't like white bread, but my kids love it. I usually only buy if we want fairy bread for parties etc

I don't mind paying a bit extra for a nicer bread that doesn't go stale after the 1st day. Tip top has been my brand of choice for years and I'm happy to stick with it.

I don't normally buy white bread, but this tastes so good I have been buying it again.

I dont normally buy white bread. But my kids loved it, its like a treat

I don't tend to buy white bread, although my husband does on occasion. This was delicious bread, so soft and easy to eat. Definitely prefer TipTop Oatilicious though, which is what I normally buy.

I don't tend to buy white bread, but it was nice as a treat

I don't think our Gisborne Pak n save stocks this bread? I quite like it. Usually we buy the cheaper bread but i'll buy this or Natures Fresh when it is on sale.

I dont usually buy white bread but this bread was delicious!Also, very soft.I like products that do what they say they do.

I don't usually buy white bread, but the sample pack went so quickly that I had to buy another one so my son didn't miss out! This was a definite hit.

I dont usually purchase white bread for our household

I enjoyed how soft it stayed for long period of time

I enjoyed it but cant afford the extra cost

I find our local couplands bread to be the best value for money and is always fresh. You don’t always get that with supermarket brands

I find the sandwich slice a bit more versatile for both sandwiches and toast where the toast slice is too thick for sandwiches.

I forgot how deliciously soft this bread was, thank you for reminding me!

I generally do not buy white bread as I prefer grain breads

I had not purchased white bread for a while but was reminded from this sample white bread is a lit healthier than it used to be and that it makes nice sandwiches that the toddler seems more fond of..also that its fresh for ages

I had purchased Tip top before but this time realised it stayed fresh for longer than other brands I had been using so have started purchasing this brand on my weekly shopping trip.

I have seen it advertised but I cannot remember where. As a rule we do not eat white bread often but it was delicious. We may choose to purchase a loaf every so often for special occasions.

I have to admit I LOVED having a white bread sandwich and the bread was aoooo yummy but I just can’t do white bread anyway. It is so unhealthy and offers no goodness at all.

i have vogel or Molenburg

I like how it stays fresher longer

I liked this bread and so did my son. I’m just so used to buying brown bread and have been conditioned to thinking it’s healthier

I liked this bread, but we mainly use multigrain bread, except for things like Cheese rolls and french toast which we would use white bread

I love how this bread stayed fresh for a few days!

I love that Tip Top supports KidsCan!

I love this bread so soft and great with peanut butter

I love this bread so soft especially for sandwiches yummy

I love this bread, stays soft for ages. Not as good as “the one” but still really good

I love this bread, this is all we buy normally anyway, best bread ever

I love thos bread

I love tip top supersoft

I love white bread but my wife prefers to buy our family whole meal bread because she thinks it is healthier

I love white bread but the wife does not let me buy it due to not having any health benefits

I loved that it remained very soft even after a few days

I make my own bread usually but this loaf was amazing, so incredibly soft - on the odd occasion I buy bread, this will be it

I never buy white bread but buy Tip Top mixed grain most weeks.

I normally buy molenburg for the kids and my husband and I try to eat seeded bread

I normally buy multigrain bread as it is hogher in fibre but i did like this white bread and thought it was very soft and nice to eat.

I normally buy tip top the one

I normally don’t buy Tip Top as we avoid added folic acid, but I didn’t see this in the ingredients of the loaf in black box so if it’s free of it I would buy

i only buy bakers delight as its fresh everyday and no preservatives i gave to a friend to try her family liked it and it was gone in a day i think as i get older i get a bit fussy but i just love fresh bread from bakers delight

I only buy multigrain or wholemeal bread

I only buy this bread, it’s soft and lasts in the pantry far longer that other white breads plus it’s lovely and soft.

I only buy this bread. It’s the only one that stays soft.

I only buy wheat meal for the kids even though they really loved it

I only buy white bread as a top up between shops (i like seedy bread) and then I only buy the cheapest from my dairy. Tip top is quite expensive

I only buy whole grain bread for the kids. They loved this as a treat though

I only buy wholemeal bread, but would consider tip top wholemeal if it was on special as it was lovely and soft

I only white bread for birthday parties. this was a lovely bread.

I prefer a wheat or grain bread but love the softness of Tip Top. Usually too expensive for us to buy exclusively but I always get a few loaves

I prefer brown/grain breads to white, but my kids really enjoyed this bread so i would have consider buying it for them

I prefer gluten free bread. If not store bought gluten free I bake my own.

I prefer grainy bread

I prefer more hearty bread

I prefer the taste of this Tip Top white bread to the yellow bagged Natures Fresh white bread equivalent. If my local store has the Tip Top Supersoft loaf in stock with a few days before best before I will always buy this over Natures Fresh.

I prefer tip-top The One 😊

I prefer to buy wholemeal bread

I prefer white bread that looks more healthy.

I prefer whole grain for more nutritional benefits. Would possibly buy for a bbq type situation. It was nice and soft.

I prefer wholegrain bread. Kids will eat it so dont provide white bread

I regularly buy Tip Top super soft bread but never White bread

I still prefer ploughmans. Tiptop was nice but not my preference. Generally by grainy bread also

I tend to avoid white bread. Usually when I buy it it is because there is a limited range left at Four Square or for kids birthday parties for fairy bread etc

I tend to buy vogels and whatever cheap white bread is available. I would need to be sold on why supersoft is worth the extra spend.

I tend to go for what bread is the cheapest, but did like this bread it was very yummy and soft

I try to buy brown grainy bread instead.

I try to purchase mixed grain bread as I feel it provides a more healthy option for my family. They are happy with it, so will not be switching to white bread. It was nice for a treat in the black box though.

I try to stay away from white bread as it is seen as unhealthy. We prefer Molenburg

I use this bread all the time its so soft nd tasty nd stays soft longer than other brands

I usually buy from the supermarket bakery and prefer that bread.....

I usually buy oatylicious as it’s a bit healthier and the whole family love it

I usually buy seeded bread but always love white bread for toast and hot chip butties. I loved this loaf except it was best by the day after I received it so had to put it in the freezer to keep it as we don't eat toast too often.

I usually buy tip top oatilicious

I usually buy white bread made with a portion of oats to reduce the wheat content in my children’s diet.

I would be more likely to buy this if it came in sandwich thickness.

I would buy this but it’s just too dare compared to a coup lands loaf

I would buy this now. Prior to this i have always dismissed white bread when shopping

I would love a wholemeal option.

I wouldn't normally buy white bread but this loaf was really nice and soft so will purchase occasionally

i’m a big tip top fan

I’m actually a oatalicious buyer. Very often it’s sold out so I go to super soft next.

If I had a choice I would prefer to purchase wholegrain etc. This product felt unhealthy.

If the bread was on special I would buy it but otherwise I will stick to my usual cheap mighty fresh bread as the kids love it and call it moustache bread

If you could bring out a gluten free range that would be good

Im still looking for a bread with no added numbers in the ingredients theres nothing on the market at the supermarket

Impressed with the softness of the bread and how long it lasts

Is much nicer than Couplands, softer and stays fresher for longer.

It comes down to the healthiest and freshest. But again when the kids like something, such as this bread I will buy it occassionally. I prefer to go with nuts and seeds. I want the kids to see the healthier bread rather than is being hidden or they wont learn to make those choices.

It depends on the price

It did stay soft all week

It really lives up to it's name of 'SUPERSET', makes you want to go back for more due to it's freshness

It stayed fresh for so much longer than other bread.

It stayed soft for so so long

It stayed suspiciously soft for aaaages after we opened it!

It tasted good but we don't buy white bread.

It was a good tasting bread, we loved the softness of it. We don't usually buy white bread but if it was the only one on offer I would buy again

It was a great loaf & stayed soft til the end

It was a nice change from our usual brand. White bread is such a choking hazard with little kids it’s not something we buy

It was a nice white bread. We usually eat brown bread in our household, so it was a treat.

It was a treat to have white bread in our house as we usually have brown. Very morish and great with some vegemite ! Not something we would usually buy but yummy non the less.

It was as advertised, nice and soft and pleasant to eat, however we try to avoid white bread in general.

It was as expected.

It was delicious and I already buy tip top. Will buy this product again for sure. Great packaging too.

It was delicious and really fresh, all the family ate this!

It was delicious and so soft and lasted for ages. It made me realise we should buy better bread.

It was delicious. We would only buy it as a treat

It was fine but we prefer multigrain bread

It was good for me and feels soft and some sticky

It was great, we used it for sandwhiches and it was nice and soft

It was lovely and soft and a great thickness

It was lovely, but I would only buy white bread as a treat. We always buy a grainy bread as our everyday one

It was nice and easy to use, the taste was good, definitely will buy in the future

it was nice and soft bread stayed fresh in the little ones daycare lunches

It was nice bread and we purchase it occasionally as a treat for the kids. Normally buy wholegrain bread though.

It was nice but as family we prefer grainy bread, so wouldn't purchase sorry

It was nice but we prefer multigrain bread for being healthier.

It was nice but we prefer trains and seeds

It was nice for a white bread but I personally prefer multigrain breads like Vogel’s.

It was nice. Kids hoovered it up. But we try to avoid white bread.

It was nice. Soft andstayed soft for quite a few days. We usually eat wholemeal or seeded breads so still won't be buying it, But I would recommend it.

It was really nice but a big family eats a lot of bread, so we buy the cheaper bread

It was really nice but we are a sandwich bread household

It was really nice, fresh, kids loved it but it’s too expensive for us to buy a loaf every second day.

It was really soft

It was really soft. But I buy Tip Top The one for vitamins

It was really strange, but the loaf we had was cut in various thicknesses which was unexpected and kind of annoying. Not sure if it was a mistake but slices were thick, thin, thick, thin in that order

It was s nice product

It was so good, the kids kept asking for more

It was so good. Super soft is exactly what it is. Great product. Toasted well

It was so soft and delicious.

It was tasty as a treat, but Id prefer to buy a wholegrain bread for our family

it was very nice and popular with the children but we just dont eat white bread normally.

It was very satisfying

It was very soft and tasted great!

It was very yummy and soft, but too expensive when I can buy a loaf for aroun $1 in another brand

It was what I expected of a loaf of white bread.

It was white bread, lovely and soft, but we prefer grain bread

It was yum

It’s amazing how well this bread bounces back

It’s delicious, we just prefer wheat meal or whole grain

It’s nice bread. I stick to whole grain as I believe it is better for my family

It’s the kids favourite bread!

Its a soft bread wich is the perfect thickness for a sandwich or toast

It's nice bread, but we do try and get brown bread as much as we can.

It's nice for a change. I make bread daily and tend to buy ploughmans or freya's if I need extra bread. It's nice to have white toast loaf for a change though and I prefer Tip Top and Natures Fresh over any of the other white toast breads.

Its really good. One of my favourite breads.

It's the best bread on the market and the only bread I buy!!

It's very rare that we buy white bread (normally brown or seeded). This was lovely bread and when we do have occasion to buy white I will be looking for Supersoft in the future.

Just like any other bread

Just try to avoid white bread.

Keeps fresh for longer than other brands

Keeps fresh for the longest brand I have tried. Always my go to

kids always love this! i tend to buy white bread in holidays as a treat. its nice that is stays soft but i always wonder what's in it to make it that way which puts me off

Kids are fussy with bread, this was one of the best

Kids ate it happily, will keep in mind next time shopping

Kids love it

Kids love it as sandy

Kids love the toast slice especially for toasted sandwiches it’s a nice tasting bread

Kids love this bread

Kids love this for toast or just to eat ! Love how soft it is - only white bread we buy

Kids love white bread but unfortunately I only buy bread that includes good fibre and either wheat meal or whole meal flour

Kids loved it

Kids loved it

Kids loved it (so did I )

Kids loved it but don’t buy white bread

Kids loved it but we only buy the wholemea varieties try to stay away from white bread

Kids loved it but we prefer to buy wholegrain when we buy bread

Kids loved it, i do prefer a high fibre white bread for my kids

kids loved it, we don't usually buy white bread but this was yum

Kids loved it, we usually buy The One and this is our backup bread when the other is out of stock, which unfortunately does happen.

kids loved the bread

Kids loved this as a treat, def softer than others previously tried so will be good for fairy bread

Kids loved this bread, but we tend to buy whole grain bread. It did make the best fairy bread for my daughters party though!

Kids loved this product too

Kids loved this. We don't buy white bread so a real treat

Lasted a bit longer than other bread. Super soft

Like that it's got added benefits, makes it worth the difference in price compared to the cheaper brands

like white bread but from a health point of view wld eat only occasionly

Literally have not had white Bread in my house for Years. Not our thing but seemed OK.

Long time favourite in our household

Love fresh white bread. Always a treat in our house

Love how fresh and soft the bread was. We are buying this in supermarket now

Love how it is always the softest bread at the shop

love how it stays soft and fresh longer than other bread

Love how soft it is

love how this bread is so soft

love it

Love it and it’s our preferred branf

Love it but generally buy which ever is cheapest.

Love it but prefer to buy super thick slices

Love super soft bread

Love the brand but don't personally eat white bread, love their honey grain

Love the bread, so delicious as a toasted sandwich. Bread makes all the diference.

Love the bread. We buy this often. Great in softness and thickness

Love the freshness and first bite I take where my teeth just sinks in...beautiful!!

Love the freshness of tip top bread

Love the soft freshness of the bread

Love the softness

Love the softness and long lasting freshness

Love the softness of this bread

Love the softness of this product, but on regular basis we would normally buy wholemeal bread. It is a treat to have white bread in the house :)

LOVE the super soft - seems to stay so much fresher

Love the super soft bread, we now dont buy anything else. Especially the multigrain and honey grain options.

Love the supersoft range, white seems like a treat!

Love the texture.

Love the textures and fresh bread

Love this bread

LOVE this bread

Love this bread and best thing its soft and stays fresh for a good few days

Love this bread and buy all the time

Love this bread its a family favourite always soft and versitile

Love this bread with bacon and eggs

Love this bread! Soft and tasty.

Love this bread, it's the best

Love this bread, keeps fresh for long

Love this bread. So soft!

Love this super soft bread. My kids hate crusts but ate this one

Love Tip Top bread just not white bread.

Love tip top bread so good the whole house loved this bread didn't last long

Love tip top bread! always buy it

Love tip top bread, just to expensive with the amount of bread we go through...kids

Love Tip Top supersoft. My kids adore the texture

Loved how long it stayed soft and fresh

Loved how soft it was!

Loved it every loaf we have bought since has been this brand!

Loved it. Couldn’t believe how soft it was.

Loved the bread

Loved the freshness. Tasted great

Loved the sample, but will stick with Vogels for me and gluten free bread for our children.

Loved the softness and it kept soft longer than the coup lands we normally buy

Loved the softness of this bread. Definitely buy it.

Loved this

Loved this - usually buy grain bread but this was nice for a change and the kids liked it and its so much better for french toast and toasted sandwiches etc

Loved this bread

Loved this bread but costs to much

LOVED this bread! Kids went crazy over it!

Loved this for sandwiches!

Loved this product, lovely and soft and a decent size too. Buy unfortunately not in my family's price range.

LOVELY taste, EVERYONE loved this product. Toast was perfect, toasted sandwiches disappeared so quickly

Lovely & soft & toasts real well

Lovely and fresh

Lovely and fresh and soft, with a firm crust, yum

Lovely and soft

Lovely and soft but goes too quickly!

Lovely and soft when fresh