This product was delivered to 5000 members to test and review as part of the Black Box Health & Wellbeing NZ 2019 product trial
$10.00 per review
...It's toothpaste...
a contender if the price is similar to its counterparts
A good tasting toothpaste with great benefits - would use over sensodyne if it keeps sensitivity at bay
A great toothpaste. Nothing significantly great about it. Nothing significantly negative about it either. Will buy if it's on special.
A little gritty, but good
A nice tasting toothpaste with great benefits. We rate whitening as something our toothpaste needs so that is the onky reason we would not buy this product. Wod happily recommend it to anyone who doesnt want whitening in their toothpaste
A nice toothpaste that was pleasant and seemed to work well
A nice toothpaste. My brothers family use it find it the best. Not suitable for my wee girl so have to keep out of sight or she wants to try it. Would purchase but when she's older so we can still use 1 toothpaste rather than multiple tunes.
A refreshing flavour. Teeth feel clean.
Abit strong for the kids but us adults liked it
Absolutely love this toothpaste.
After getting the whitening oral b in my last black box I have switched to oral b
After trying this in a previous black box, we were already converts!
Again prefer to stay away from chemicals and fluoride
Also love this product will only buy this one now
Always a great product, like that it can stand up on bench unlike flip cap toothpaste
Always been a Colgate household. Open to trying new brand if it lives up to its claims but too early to say. Taste is fine so know that everyone is at least ok with that which is quite a big thing
Always buy oral B
Always buy this brand
Always purchase for myself and partner
Another benefit for me was it’s not so ‘spicy’ as my kids would say and so they enjoy cleaning their teeth with this toothpaste . Fantastic!
As above, tastes good!
Awful flavour. It’s not growing on me at all, and am still using it in the morning. The ingredient list was long and listed a lot of ingredients I try to avoid in life....
Been using Colgate Total for many years but really like the added benefits of this
bit too sweet
bonus that it tastes good too
Both myself and my husband liked this and so did our two preschoolers. Found the flavour pleasant and teeth felt clean after use
Brilliant product
Can only buy gf toothpaste
Changed to Oral B after the last sample box had the whitening one in it. Think I prefer this flavour.
Clean feeling
Cleans really well great product
Cleans your teeth real good
Colgate has the best foam, oral b is ok.. 6/10
Colgate is still my favourite, and Oral B would need to be price matched or cheaper on the shelf for me to buy
Colgate's 'total whitening' still leaves the 'cleaner feeling' for longer IMO.
Cost will be the factor here, and hubby is fussy with taste. But he didn’t mind the taste so that’s good
Definitely prefer and will stick with the Oral-B Pro!
Delightful flavour, not hot/burning in the mouth like other toothpastes
Dental bus and dentist recommend colgate so i kinda listen to them.
dentist says only use colgate total
Dependant on price
Depending on price compared to Colgate total I am happy to purchase this product again
Did not like the flavour
Did not like the mouth feel or taste of this tooth paste
Did not like the Oral B Toothpaste - didnt seem strong enough.
Didn’t feel as if teeth were clean after using
Didn’t feel it left my breath as fresh as my current toothpaste
Didn’t freshen breath for as long as other toothpastes
Didn’t like how it left my teeth and mouth feeling gritty
Didn’t like the screw cap so wouldn’t purchase based on this alone
Didn’t like the taste of this one
Didn’t like this
Didn’t seem to have to have the same ‘freshness’. Also, I prefer a whitening toothpaste.
Didnt froth up like I hoped and a flip lid would be better
Didn't like the feel of the toothpaste in my mouth
Didn't like the flavour
Didnt like the round packaging... prefer it to be in a normal tube toothpaste... with flip lid
Didn't like the smooth consistency of this tooth paste and it didn't feel like it cleaned my teeth as well as my Red Seal toothpaste.
Didn't like the taste.
Didn't really like the texture or taste
Didn't really like the Toothpaste, I liked the flavour but didn't like the gritty feeling it left in my mouth after brushing
Do they have a sensodyne toothpaste
Don’t like the screw cap
Don’t likes screw cap
Dont like the screw top
Don't like the screw top, otherwise would buy this toothpaste
dont mind the taste though it doesnt keep my breath fresh and I hate the screw top
Don't really like the flavour, would like it a little stronger.
due to my age I don't think I need flouride.
Especially liked the fresh breath effect
Everyone loved the taste and said it was really good
Excellent Flavour, works well!. My son who normally hates the taste of toothpaste, gives this product the thumbs up :)
Family have tested and like, but i have used red seal for ages and still love red seal
Family liked this product, I did not use as I use products for sensitive teeth
felt it left a gritty taste in my mouth and didn't feel overly fresh
find the whitners seem to take the skin off inside my mouth - ok with ordinary toothpaste
Flavor wise great, and felt that it helped my gums
Flavour packed a punch and I love how it’s strengthening my teeth. Didn’t like the twist cap compared to the pop tops on Colgate though. Was ok but find the pop tops easier to use when in a rush.
Flavour wasn't very nice, had an after taste.
fluoride free range please
Found it made my gums hurt alot even after using it for a week
Found this great and also a nice taste. Will definitely be buying again.
Funny taste. Didnt give a fresh taste
Get rid of the screw cap and replace with a flip lid. Seperate screw caps are very old school (and not the good kind)
Get rid of the screw top the kids loose it
glad i got to try as now i know i can purchase it in future and it wont make my teeth feel sensitive
Going to the dentist for a suspected hole and being told i was over brushing and weakening the enamel made the benefits of this product relevant
Good flaver not too frothy
Good flavour, not too overwhelming (as some toothpastes can be). Would definitely purchase again when on special.
good fresh taste and would buy again when on special
Good nice tasting toothpaste
Good product
Good product, but prefer to purchase whitening products for adults, and children did not like the flavour of this
Good product.
Good product. Wish it had a flip top cap
Good sized toothpaste amount In tube
good tasting not too strong and no after taste. if works at replenishing enamal than great
Good texture and flavour Le is not too overpowering like other toothpaste brands can be.
Good texture toothpaste seems to be much of a muchness these days
Good toothpaste but to be honest it's all about the price point.
Good toothpaste, makes my teeth feel much cleaner, nice flavour too
Good toothpaste, still in the process of using the whole tube but so far so good
Good toothpaste. Leave mouth/teeth feeling fresh and clean
Good, fresh, minty taste thay lasts quite a while. Will buy again for sure
Got a tube in my last black box & we switched to the brand then as we loved it so much (the kids still use Colgate). We loved this flavour also, it will be a permanent staple in our household!
Great after taste
great flavor and tube size
Great flavor. The whitening is a bonus.
Great flavour
Great flavour and teeth feel clean.
Great flavour! best one we have tried so far in our black box samples. would prefer a flip top lid, easier with kids
Great flavour, we primarily used Colgate total but will try use this as it seems a better clean
great fresh feel and love the extra protection
Great minty flavour - leaves the mouth fresh
Great mouthfeel, fresh breath, will definitely take a much closer look at Oral B in the future.
Great on my teeth nice an white
Great packaging. Far superior to other brands. Far less mess for the kids too. Price would be the primary factor in purchasing this in the future.
great price too
Great product
Great product - nice taste and feels right
Great product - would depend on price as to whether I buy this again
Great product but I didm't find it as effective as sensodyne
great product makes your teeth feel clean and tastes great. i have recommended this product to family in the past and they are also happy with it.
Great product with pleasant taste for our youngest who is difficult to get to brush his teeth. A higher fluoride product for rural famalies would be appreciate as it's an unsupplied area of the market plus a kids product would also be purchased by me
Great product! I feel like I am looking after our teeth when using this toothpaste.
Great product, my teeth feel well cleaned after each use, I like the fact that you dont have to squeeze too hard to get toothpaste out of tube and it doesnt keep pouring out after you stop squeezing
Great product.
Great refreshing taste
Great strong taste
Great taste
great taste
Great taste - not too minty and overpowering.
Great taste & feeling
Great taste and has a good texture
Great taste and plenty of benefits, can't beat that
Great taste and teeth feel really clean after use
Great taste etc, don’t like the screw top lid though it’s a pain/more time consuming less convenient etc
Great taste not too much aftertaste
Great taste, even the kids liked it!
Great taste, loved that it replenishes and protects enamel.
Great taste, not to strong
Great taste. Love the tooth benefits
Great taste. Would by for my partner as I need a sensitive toothpaste.
Great tasting toothpaste
Great tasting toothpaste that freshened the breath and really helps with the sensitivity
Great tasting toothpaste with lots of good benefits. Will be changing over to this from now on
Great texture and flavour
Great texture and taste, will definitely buy again
Great toothpaste
Great toothpaste although we normally make ourselves
Great toothpaste and a well known brand, but probably out of my price range as we go through alot of toothpaste.
Great toothpaste but I prefer one for sensitive teeth. Had a nice flavour and consistency.
Great toothpaste but prefer the taste of Colgate
Great toothpaste for all of the family. The kids even enjoyed the taste and normally I have to buy them bubblegum flavoured sparkly toothpaste
Great toothpaste, i have very weak teeth so this was perfect for me, it had a great flavour and done a great job at cleaning my teeth
Great toothpaste, I like the benefits.
Great toothpaste, makes your mouth feel really clean.
Great toothpaste, would love a flip lid rather than fiddly screw top though!
Great toothpaste. Now the only one on our bathroom sink, kids are happy to use it too
Great toothpaste. Have now changed brands.
great value will buy again
Great!
had a bit of trouble with the paste sliding off my brush
Had a great taste and the kids liked using it so a bonus!
had a nice taste
Had never considered this brand before, great to try it
Had one go with it and it worked well. I would like a differnt bottle - pump style
Had quite a pleasant taste without being too minty
has a mellow mint flavour that the kids could handle. this a a great family tooth paste that we can all use because of that i will buy in the future. i would prefer recycleable tube or biodegradable tube
has nice flavour but i like a flip-top lid
Hate the screw top lid!
Have been using this brand now for awhile but not this particular one
Have bought oral b diamond whitening and was very good
Have enjoyed this toothpaste would purchase again.
have largely switched to tablets
Have only recently tried oral b for the first time before using this and so far has been great for the children, not too hot but does the job
Have previously used due to past samples left a not nice film on my teeth after a few days. I now use a different brand under dentist recommendations
Have purchased before as have an Oral B electric toothbrush. Liked the minty taste, still looking for a toothpaste that has a long, fresh minty taste
Have to fight my husband over this sample
have veneers so have to be very specific with my pase
Hope it does help with weakened enamel as I have an immune disorder that is attacking the plastic fillings in my teeth and destroying them. I have being told to use tooth mousse to help restore the enamel but it is very expensive and made with milk products of which I have a senstivity to
Horrible, no minty flavour at all!
Hubby was a huge fan of this toothpaste. I like it but would prefer a flip cap rather than the cap you have to fully remove - the kids loose this!
husband loved this
I already love OralB and this is another great flavour
i alway only brought colgate until trying this product. actually like the screw cap as it doesnt get dirty
I always prefer taste of Colgate but will try transition!
I always use Oral-B. I found this particular toothpaste quite watery. Felt cheap
I am aleady using this brand in my home and am very happy with the product.
I am not too concerned about natural ingredients, but I was looking for a toothpaste that contained fluoride, but not triclosan. Oral-B met these criteria and I enjoy the taste.
I am really fussy about toothpaste. I generally go for a whitening toothpaste and one that protects enamel. The bigger tube the better. Price is not hugely important as I will pay for quality on this product. But one thing I didn’t like about this paste was the screw lid it’s hopeless!!!
I care about keeping my teeth in good condition so am interested in trying good brands
I choose my toothpaste based on price and whether my teeth feel clean until I can brush them again. It is a good toothpaste but it would depend on price if I purchase it or not
I currently use a Colgate total toothpaste recommended by my dentist so I don’t want to change from their recommendation - even if it is a bit more expensive
I did like this toothpaste, I felt it gave my teeth a good clean. It had a nice mild flavour which I think would be good for families. My main reason for remaining with Colgate would be the taste. I prefer the minty freshness that Colgate gives and felt that the Oral-B Pro Health toothpaste didn’t leave that minty fresh feeling in my mouth after brushing.
I did not like the screw off lid. My husband never screws it back on me insane! A flip lid would be better
I did not like the screw-top lid. Did love the taste of this though.
I did not realise it was better than Total. we loved total until we found out about that dodgy ingredient - can't remember what it was called but we now no longer use it because of it. Will be trying Oral B once we run out of our other Colgate one
I didn’t Ike the taste of it, was very ‘hot’ so don’t think we’d buy again. I liked the added health benefits though
I didn’t know oral b did toothpaste!
I didn’t like the taste, so I’m not sure I’d buy this again.
I didn't like the after taste of the toothpaste and found it didn't leave me with a fresh breath smell.
I didn't like the after taste. Kids were happy to use it
I didn't like the feeling after brushing my teeth with this toothpaste it felt like they hadn't been cleaned properly
I didn't like the taste much, I prefer a more minty flavour
I didn't mind this toothpaste but find I'm very brand loyal when it comes to toothpaste so there would need to be a good reason or dentist recommendation for me to change brands.
I didn't notice enough of a difference to spend the extra on this toothpaste in the future
I didn't really like the taste/flavour
I didn't think it cleaned my teeth enough sadly. So I probably wont buy it sorry .a good trusted brand thou
I do not like the added sodium fluoride in your toothpaste it’s a toxin so I will always keep buying red seal toothpaste
I do not like the taste of oral B tooth paste and I don't feel like my teeth are as clean as when I use a Colgate product
I don’t like the screw cap
I don’t like the squeaky teeth feeling it leaves on my teeth.
I don’t spend a lot of time thinking about what brand of toothpaste to buy - as long as it has a pleasant taste and is on promotion.
I don’t use this toothpaste but my husband does and he likes it!
I don't find this toothpaste minty enough
I don't like changing flavours, neither do the kids. Sensodyne for parents, peppa pig for kids
I don't like screw top lids on toothpaste and it is a non-negotiable for me. I liked the toothpaste but didn't see or feel any effects as to it's efficacy.
I don't like the chemicals in Oral B toothpaste. I choose to buy a natural toothpaste and mouthwash with safer ingredients.
I don't like the screw off top, I dropped it several times and scrambled around trying to find it on the bathroom floor.
I don't like the screw top lid, it's too fiddly
I don't line toothpaste that whitens
I drink a lot of coffee, so I need Whitening toothpaste.
I enjoy the feeling in the mouth after brushing with this toothpaste, however we prefer the lid with Colgate. It will come down to the price at the time we need to purchase for us.
I enjoyed this product and liked that it had tiny granules that worked to clean your teeth. It had a long lasting feeling in your mouth. However to prevent excess packaging (boxes) that we don't need I tend to buy a colgate toothpaste that doesn't come with a box
I enjoyed using the product however I find a screw top to be inconvenient rather than using a flip top lid such as Colgate
I feel like it doesn’t keep my teeth as white as other brands.
I fell like I like the whitening oral b better than this but I like that this one fixes enamel
I found it weird having a screw on lid
I found the cap annoying because it was screw top. I also found the toothpaste felt kind of gritty in my mouth. I liked that that made me feel as if my teeth were getting a better scrub but I didn't really like the texture otherwise.
I generally get the toothpaste that is on special - usually with whitening
I had a new toothpaste when my summer black box came, with the oral b toothpaste, was just finishing that off when this one arrived. Will definitely buy in the future as it makes my teeth feel so clean.
I had been using sensosyne since I recieved it in a previous black box however this oral B makes my teeth feel just as good and at no where near the high price so will be switching products now.
I had never tried oral b products before and I was really impressed. It left my teeth feeling really clean and a fresh
I had the Whitening in another Black box prior and i prefer whitening - it has a nicer flavour
I had used the same toothpaste for years and didn’t expect to change but after trying this toothpaste and liking the flavour and other benefits I will buy this is future
I hadn't used this brand before but did really like it
I hate that it has a screw on lid
I hate the lid. When I’m shattered I end up using the other brand just because it’s faster.
I have always been a Colgate Total user, so it was interesting to use a different brand that claims to be better.
I have always stuck to my basic colgate toothpaste proberly just a habbit of nature but now I have tried this 1 that has alot more benifits to it and also tastes OK I would purchase this again.
I have been having teeth problems lately and good to see there are products that are better than my current Colgate total and that they replenish enamel. I will likely buy this and rotate it with my existing toothpaste as i suspect it might cost more but you get what you pay for
I have found oral B Health toothpaste is really good for my teeth and it doesn't make me feel sick, like other pastes have.
I have just changed to sensodyne and when using this tooth paste the sensitivity in my teeth did not come back so I would use this again.
I have noticed Colgate whitening toothpaste actually works really well so it would take something pretty big for me to move loyalty away from that product.
I have quite sensitive teeth, and I find Oral-B works well for me. Great taste and long lasting fresh breath.
I have switched over from Colgate
I have used it and as a dental hygienist I have recommended it to my patients.
I have used it before & find it a bit gritty which I do not like
I have used the same toothpaste for years but I like the benefits this has over my current one. Oh and my 3 year old loves it!
I have used this before and like it
I have very sensitive teeth and found this didn't quite settle them like colgate does.
I have very sensitive teeth so I find Sensodyne toothpaste works best for me but I didn't mind the oral b brand
I haven’t seen this tooth paste in my local supermarket yet
I haven't noticed any difference with my tooth enamel yet since using this toothpaste, but probably need more time to see/feel any signifigant benefit from using it regularly
I honestly can't see much difference between pastes
I just didn’t like the flavour, not fresh enough but maybe I could get used to it
I just switch between brands when on special. The taste is nice with the Oral B.
I like how it has great things to offer but the taste is not very pleasant
I like it but tend to buy what is on special at the time
I like my toothpaste to have a strong fresh taste. This didn’t give me that.
I like my usual toothpaste so most likely wont change
I like the benefits and the packaging and the seal on the tube but I don't like the flavour. Also looks to be a more expensive toothpaste than what we usually buy.
I like the benefits of this product (protecting enamel and acidic foods) but it’s too sweet and not minty enough. We like red seal smokers toothpaste best
I like the feel of this toothpaste though sometimes I found it a bit gritty - had to rinse after use
I like the fresh flavour
I like the milder flavour and will keep buying for the enamel protection
I like the oral-B floss so I trust the brand
I like the Oral-b toothpaste but would not purchase it because I don’t like the screw top tube.
I like the packaging because it can stand up in the shower.
I like the packaging, it looks very professional. The actual toothpaste was good too. If not too expensive I would buy.
I like the taste
I like the taste and the cleanliness of my mouth after use. I will buy this product again.
I like the taste of the toothpaste. It’s nice and minty.
I like the taste so do the kids
I like the toothpaste, but the screw cap bothers me. Often I will have my son in my arms when trying to clean my teeth and trying to open the screw cap with one hand is awkward.
I like this but I found the twist top fiddly. (I did realise after that may be a childproof measure as it’s for 12 and over) I’d find a flip top opening more helpful.
I like this toothpaste, but the cap is annoying to use (rather than the flip top on Colgate)
I like to use fluoride toothpaste
I liked how it foams and feels
I liked it
I liked that it wasn't too minty my children enjoyed using it. They find some other toothpastes too strong in flavor. Also like that it is targeted for protecting enamal as one of my children has poor enamal
I liked the feel of the toothpaste but missed the whitening my regular toothpaste gave
I liked the feel of this toothpaste, it felt like it was cleaning better.
I liked the flavour of this product, but didn't really like using this product as it didn't feel like it was really cleaning my teeth properly. I purchase your Oral-B teeth whiting toothpaste which feels like it cleans my teeth better.
I liked the taste and it seemd to work to make me teeth feel whiter and not as sensitive
i liked the taste for this product not too strong, but left mouth feeling fresh
I liked the tube as it could free stand on its own lid, easier storage
I liked this as much as my usual Maclean’s brand
I liked this brand better in the fresh mint than the last tube I tried.
I liked this product but when I tried to purchase it our local supermarket didn’t stock it.
I liked this product. Teeth felt really clean after using. Don't like the screw top lid though.
I liked this tooth paste but the lid is a screw top what a pain
I liked this toothpaste, but I usually buy tooothpaste by price so I probably won't buy this brand.
I line pro enamel toothpaste,i also like them in a pump so they stand on my bathroom vanity neatly
I looked for this at new World but couldnt find it - i will buy it as soon as I find a super market that sells it
I looked on all of the packaging and couldn't find any information about the amount of fluoride in the toothpaste so that was a let down for me. I did like the flavour and texture of the paste.
I love it! And I’m lucky enough to get one almost every black box
I love my current toothpaste
I love that this toothpaste actually leaves you feeling minty fresh for a decent chunk of time, and teeth actually feeling clean
I love the benefits this toothpaste brings and may use it in the future. However, my teenage daughter is extremely fussy and we have only found one toothpaste she will use as she doesn't like the taste of mint! If only other flavours were available!
i love this product - it just needs a flip top cap like colgate products
i love this toothpaste, doesnt leave a yuck taste in my mouth.
I love this toothpaste, it’s not too strong so my kids like it too. Definitely made my teeth feel clean. Normally use Colgate total but find it makes me very “phlegmy” but this product had no such after effects
I loved the flavour and benefits. I’ll ask my dentist next month on their thoughts as I have very sensitive teeth.
I loved the freshness. It lasted a lot longer than most toothpastes. But the flavour wasn't nice and it left a grit feel behind.
I loved the toothpaste! Will definitely be buying it next time we need tooth paste
I loved this toothpaste, it left my mouth fresh and my teeth clean and shiny.
I need a sensitive toothpaste so that's important for me - kids use a different kind and hubby likes the oral b
I often buy whatever is on special.
I often stick with Colgate products as that is what our dentist recommends. However, I enjoyed using this product so will look into it next time I need tooth paste. Price is often a key factor when choosing tooth paste though.
I only buy natural flouride free toothpaste. But my eldest daughter loves oral b and she loved using it.
I only ever use colgate as I prefer the taste to other brands, I must admit the oral-b toothpaste was really pleasant, will definitely use again. Thank you
I only purchase red seal toothpaste
I ow buy this product but wish it was more minty
I prefer a milder taste to my toothpaste. this particular toothpaste was slightly too minty although it wouldn't stop me from purchasing it
I prefer a more natural brand without SLS and artificial sweeteners in it.
I prefer a sensitive toothpaste
I prefer fluoride free toothpaste
I prefer natural sugar free toothpaste.
I prefer natural tooth paste as my kids aren’t always good at spitting it out
I prefer non fluoridated toothpaste
I prefer oral b whitening
I prefer Oral-B, my husband, Colgate so we purchase both
I prefer the taste of my current Colgate Triple Action - it takes me a while to adjust to a new taste. I prefer this taste over Macleans.
I prefer the taste of my current toothpaste and my dentists recommend one with higher calcium
I prefer the taste of my regular tooth paste
I prefer the whitening oral b toothpaste to this one.
I prefer to use a natural toothpaste although the flavour was quite pleasant with this toothpaste
I prefer to use toothpaste with specific whitening benefit
I prefer whitening toothpaste
I prefer whitening toothpaste but good that this replenishes enamel
I purchase this regularly because it is cost effective, I would purchase regularly when on sale
I quite enjoyed the taste. Would be nice to have a flip lid for ease of use in the mornings :)
I really didn't like the screw top lid, would much prefer a flip lid or similar.
I really like the benefits of the toothpaste, but prefer the taste of our regular toothpaste
I really like this tooth paste, I enjoyed the flavouring and the freshness from it alot more than my current toothpaste. Concerted
I really like this toothpaste - it cleaned my teeth well and had a pleasant taste
I really liked this product, however it will come down to pricing
I really liked this tooth paste left my teeth feeling clean and the flavor was not too intense
I really liked this, I found the whitening factor a bit gritty but would try another one without this.
I really nice toothpaste to use. I really like it
I really really dislike this toothpaste, not sure if it's the after taste mainly or the feeling of unclean teeth paired with the lingering mouth feel.
I received this in a black box a few months ago and I love it. Its the first toothpaste that the whole family is happy to use. (in the past I have bought seperate). When pak n save have it on special I stock up.
I received this in a previous black box and have been purchasing it ever since. I love that it’s better for my teeth but the best bit is how fresh it makes my mouth feel and how long that feeling lasts. We still purchase other brands as the kids find the flavour too strong but hubby and I love it.
I still prefer my Colgate toothpaste but my partner now prefers the oral-B after trying it via BlackBox
I tend to buy what is on special for adults and a kids one
I think good quality toothpaste is very important.
I think toothpaste is one of the products that’s hard to switch from one brand to another as you get used to a certain one everyday
I thought it needed more if a fresh breath feel. Not enough flavour
I thought the taste could be mintier
I tried an oral b toothpaste a few yrs ago from the uk. Loved it. Im soo glad its here in nz now. Oral b is a reputable brand , and i feel that they are looking out for our teeth health. My son even loves this- really mild minty taste- not overpowering. I liked how this frothed up in my mouth and made me feel really clean.
I tried to buy this at local Countdown and they didnt have it :(
I use a sensitive tooth, toothpaste
I use an oral b electric toothbrush and really like the feel of this toothpaste with it. seemed smoother
I use Colgate Sensitive
I use e more eco-friendly option for my toothpaste, but i do find this oral-b brand does a great job of cleaning and will recommend, and buy if needed
I use Oral B and have done for sometime. I also use an Oral B electric toothbrush
I use Oral. Toothbrush’s and was happy to see a new toothpaste brand. It’s such a fresh flavour and I like that it has proven benefits. I would buy it again.
I use sensitive toothpaste and adults in house use whitening. Would perhaps purchase this for kids in future.
I use sensodyne described by my dentist and my husband is a creature of habit and will stick with colgate
I used to use Colgate however after trying this and having the dentist confirm it was the better toothpaste I’m now converted. Flavour is good (not much different to other brand) so the dentist was the decider.
I usually buy a toothpaste aimed at sensitive teeth so was a bit sceptical using this - but found that it was just as good so will continue to use it
I usually use colgate whitening toothpaste but actually found this oral b toothpate whitened my teeth a lot better, it tasted good too
I very much liked this product but my husband works for Colgate-Palmolive so we don’t currently buy any other brand
I was impressed with this toothpaste. I love that it has a slightly 'gritty' feel that I feel remains on my teeth to protect them once I rinse and I feel like it gives a better clean.
I was lucky enough to receive Oral-B toothpaste before in a black box! Loved it will continue buying it! Only negative is the lid - pop up lid would be better!
I wasn't too fussed on the flavour and tend to stick to the one flavour I like
I will buy again, havent tried before getting it in the black box
I will definitely be buying this in the future. Is their a kids version?
I won’t buy toothpaste with fluoride
I would consider buying this again but would want more info on how it repairs enamel as I didnt think this was possible?
I would love a non mint flavour for kids.
I would love it if the minty flavour was a little stronger.
I would love to buy the Oral-B brand - but I cannot get through the black box supplied ones! (this is my third time in getting an Oral B tooth-paste)
I would now compare price between Colgate and Pral-B
I would prefer a more intense mint flavour but otherwise its ok. I dont love it as much as total, that left ny mouth fresh and clean feeling
I would still use colgate as I love the gel strips toothpaste
I.already use oral b whitening generally and this is a good paste aswell
I’m a Maclean’s user
I’m loyal to another brand. I did enjoy this toothpaste but I don’t see anything special about it
I’m out house we all like different toothpastes. This one was very mild in flavour and had a funny texture compared to our usual toothpaste but we might buy again.
I’m torn I may purchase I like that it’s better than my Colgate but didn’t really like flavour may get used to though
I’m very selective in my toothpaste!
I’ve been quite happy with it. Usually a sensodyne user. But might actually buy oral-b pro health toothpaste next time.
I’ve been using sensodine mostly but I do like the taste of this too
I’ve been using this for a while now,it’s good
ID BUY MORE OFTEN IF THEY STOPED USING PLASTIC
if Oral B was cheaper then I would buy it but its not the cheapest one on the shelf
Im a cheap skate when it comes to toothpaste, I found this good but at this stage I wont be switching
Im a coffee drinker and i used Oral-B in the past and found my teeth going off colour not white. The mint fresh taste is ok.
Im loyal to macleans
I'm pretty stuck on my toothpaste brand, not for any particular reason, and I'm unlikely to change. I did not find anything wrong with this product.
im trying to reduce the amount of chemicals i put in my body so am switching to a more natural toothpaste. Redseal.
In a family, taste matters ALOT to the kids
In addition to everything this Oral B toothpaste offers, I was happy to see that it also keeps breathe fresh for at least 12 hours! I've come across leading brands that don't! Thanks guys.
Interesting
Is probably my go to tooth paste now, Was originally a colgate fan
It did not foam enough, I had to use more product than other brands.
It didn’t freshen my breath as well as Colgate total. I prefer a whitening toothpaste so will not buy again
It didn’t taste very nice
It didn't suit the wide range of tastes within the household
it had a really strong taste that I wasn't used too and didn't really like
it has a lovely fresh taste
it has a nice flavour
it has a nice flavour not too over powering however i will stick to the oral-b whitening
It has a nice fresh taste compared to other toothpastes
It is priced a lot higher.
It left a weird after taste in my mouth that didn’t go away until I ate something. Wasn’t pleasant at all unfortunately
It made my gums blister
it needs more mint taste as did not seem strong enough and did leave you feeling like you brushed your teeth
It tastes nice
It tastes nice as well as being good toothpaste
It was a bit too minty - made my tongue sting a bit.
it was a good taste, i just love sensodyne
It was a good toothpaste but really noticed little difference from other brands
It was an unusual taste and texture
It was good, but expensive to buy probably
It was just a bit too minty for us.
It was minty but not too minty which I liked. My 4 year old even liked it who is pretty fussy normally.
It was nice to have a quality premium product. Knowing that it was more scientific and helps teeth better is a huge plus. Price point is high for household, but probably worth it.
It was really nice but would love to see a version free of SLS
It wasn't quite minty enough for me, but my kids like it so will probably buy for them
It works better than Colgate Total, so will continue to use Oral B from now on
It’s a good toothpaste but recently I’ve been getting Red Seal because it’s far more natural with a less powerful taste
its good, just pricey.
It's good, will continue to buy
Its hard to change toothpaste's when you like a specific one.
IT's really good
Its the diamond one, its great.
Its the lack of a flip lid that lets it down. Males it harder and messier for kids to use, need two hands so cant hold tooth brush at same time
It's very reliable and great tasting.
I've always bought colgate toothpaste. Not sure why but this one seems good so will consider it when next purchasing.
I've noticed my teeth are a bit whiter
just depends on what specials are on
Just enjoy a natural option but I love the taste of this and the added benefits
Just great. 75% of our household love it. Big win for usage aspects
Just not that specific type of oral b we would buy.
Kid love this toothpaste
Kids and hubby all used with no complaints.
Kids complained that breath smelt after brushing teeth.
Kids did not like the taste so probably would not buy again - only need one tube for the household so they dictate
kids didnt find this toothpaste to hot
Kids don't like the taste
Kids really liked the taste of this toothpaste so will be buying this from now on!
Knowing that it’s better than my current brand is the only reason I need to swap.
L9ve this product my new favourite toothpadte
Left a gross taste in mouth once finished cleaning teeth
Left a very clean feeling not had with Colgate before.
Like it, it would be great to see this developed in the sesisitve toothpaste range as well
Like it, taste and clean
like that it's not too minty in flavour, just the right amount. perfect for kids and adults
like the benefits of this toothpaste and that the mint isnt too strong
like the feel of the tooth paste gives a clean feel
Like the flavour of Colgate more
Like the taste and features but we are sensitive so need to buy others!
Like the texture. Feels like my teeth get really clean
Like to have tartar control
Like using a white being toothpaste
Liked it
Liked the added health benefits to my teeth
Liked the feel of very clean teeth
Liked the flavour
Liked the taste
Liked this product but won't replace the one I already use
Liked this toothpaste but it didn't give the same results as the sensodyne
Love flavour and fact that it replenishes weakened enamel which I suffer terribly from
Love how fresh it made me feel
Love how it “froths” and has a really pleasant taste, feels like a good clean
Love how minty it is
Love it !
Love it! Whitens teeth great
love oral b products
Love oral b's taste, freshness, after taste, teeth feel great and feel cleaner for longer, no furry feelings, it's all my partner and I use, still trying to convert the kids from Colgate to oral b.
Love Oral-B but prefer the original flavour
Love the big flat lid, so tube can stand up on it.
Love the fact it can stand on its own
Love the fact that this toothpaste can help with weakened enamel. After having my baby, I have found that my teeth have been affected (breastfeeding etc). This is definitely a winner and doesn’t taste terrible!
Love the flat cap as you can stand it up
Love the flavor and I'm sure my teeth are whiter
Love the flavor and the fact it will protect my enamel.
Love the flavour
Love the flavour of this toothpaste and that its whitening as well. Nice and mild for the whole family. Nice minty taste 🙂
Love the freshness you feel after using it
Love the last product from previous black box being the whitening one, glad to have this one to try also as love them both
love the smooth texture of this toothpaste, I usually gag with other pastes but this one never triggered the reflex
Love the taste and clean feeling, this is my go-to brand now
Love the taste and the longevity of it
Love the taste, also feels good on my teeth. Makes them feel really clean.
Love the test and mouth feel
Love the way this makes my teeth feel. Leaves a funny aftertaste though so I tend to alternate it with a different toothpaste
Love this and will buy again
Love this product tried it in the blackbox and I've it
LOVE this toothpaste - it will now be out go to one and I won’t buy the others I have previously bought. Just love it
Love this toothpaste and only buy this toothpaste find it the best one out of the many we have tryed
Love this toothpaste tastes great too aind keeps mouth freash!
Love this toothpaste, especially the no-mess cap!
Love this toothpaste, teeth felt cleaner than with Colgate Total
Love this toothpaste. Mouth feels very clean after using it.
LOVE this toothpaste. Couldn’t find it in new world. Makes my whole mouth feel so clean
Love this we already use it so it's a winner for us
Love this. Especially the Whitening one
Loved everything about this toothpaste so did the rest of the family.
Loved it
Loved it have used before but we tend to go between 3 colgate oral b and white glo
Loved it, great mouth feel and teeth feel great.
Loved the benefits of this toothpaste & love the taste
Loved the fresh taste and flavour. I can't comment about the whitening ability as I don't know about that. Wasn't that keen on the gritty texture and I would like to know why children under 12 can't use it
Loved the fresh tasting and feeling, does a good job.
Loved the taste and feeling that this left me with.
Loved the taste and fresh Ness but also like that it does a great job keep your teeth clean and helping keep them stronger and healthier.
Loved the taste and it clinically proven performance. Both me and my hubby have used this and like the taste too. Very happy will purchase again
Loved the taste and left my teeth feeling lovely and clean
Loved the taste not too strong
Loved the taste of the toothpaste and even the kids used it without that burning mint feeling they get from some of the other brands. Will definately buy again
Loved the taste of this toothpaste would definatly buy again
Loved the taste very mild
Loved the taste, it wasn't to strong
Loved the toothpaste and the benefits
Loved this product - have not needed to buy it as been in two black boxes - will by it next.
Loved this product and tastes great. Only annoying thing is the twist off lid rather than a flip top. Might put me off buying in the future
Loved this product! I usually buy Colgate but after using This tooth paste for a week I felt a difference! Definitely going to buy and use again
Loved this toothpaste! My breath felt so fresh after using it & I really like how clean my teeth felt
Loved this toothpaste, great taste & teeth seemed cleaner. Also loved that the top of the toothpaste didn't get all goopy & covered in dry toothpaste. Winner
Loved this toothpaste. Purchased in this weeks shop
Loved this toothpaste. Quality feel about it. Also liked the screw top lid, helped me keep the top if the tube clean
Loved, good flavour, mouth felt fresh
Lovely fresh feeling teeth after each brush
lovely taste and loved how it made my mouth feel very fresh.
Lovely toothpaste, but I will continue to purchase whichever toothpaste is cheapest on the day - so long as if contains fluoride.
Lovely, sharp clean mint taste. Teeth are shiny and white after use and mouth feels clean
Made my mouth feel funny after brushing
Made my teeth really clean. They even still felt clean first thing in the morning.
Makes me feel good using this as it does everything.
Makes teeth feel really clean and healthy after using
Mint taste waste too strong
Most important to me is price, flip top and minty freshness, followed by and required to be quality
Much nicer than I thought it would be. Good packaging too
My 13 year old gave this his seal of approval :)
My 3yr old days 'thanks for Not being too spicy'
My 6 yr old boy really likes it
My daughter said my breath was worse AFTER using this product. It doesn't taste very nice.
My eldest child love this tooth paste, great flavour he recons. I look for value and would again like to see companies like Oral B really looking at their packaging and using recycled plastic and recycled (cardboard... if this is even needed... which it is not) to help reduce the amount of waste they are selling to consumers and are becoming an epidemic on our planet and environment.
My husband and I really liked this toothpaste. It had a nice minty taste and left our teeth feeling really clean. Master 7 doesn't like mint so he wasn't a fan.
My husband and I use different toothpaste. He really liked this one so will continue purchasing for him
My husband can use this, but unfortunately my mouth is so used to a certain toothpaste I just can't tolerate it.
My husband didn't like it, but I thought it was great
My kids didn't like the taste of the one we received Unfortunately so majority rules.
My kids enjoy the Red Seal brand but I do like this Toothpaste and will definitely be buying it for me and my husband.
My kids likes the flavour and its hard to find toothpaste they like
My kids loved the flavour
My kids school and preschool have a program where they can recycle all toothpaste waste and money goes back to the school based on the weight they collect
My mouth didn't feel as 'fresh' and clean as sensodyne, which I still prefer. My kids liked it though and so I am likely to keep purchasing for them.
My partner and I always use Oral B toothpastes as we like them. My children use Colgate as they prefer the flavour
My teeth are usually quite sensitive and after using this product they feel great. The paste tastes good and overall my teeth feel clean. The paste is not gritty or doesn't leave any yuck feeling on my teeth.
my teeth felt clean after use :)
My toothpaste is a pharmacy one as recommended by dentist. If I didnt use this I would love to purchase this one.
My toothpaste is donated to us so we use what is given
My young kids actually like the flavour which is not easy to find !
Need one for sensitive teeth
Need to be more specific on packaging to say if it has at least 1000 fluoride (as that what is recommended by plunkit for young kids).
Need to change the cap so it isn’t a screw off and can be opened with one hand
Needa a flip lid this screw on lid puts me of using it
Needs to be a little more minty
never tried oral b before - thank you so much!
Never tried this before now and it’s great. Will definitely buy in future
Never tried this brand but will in future
Nice flavour. Like the screw top lid..keeps the tube cleaner
Nice and refreshing taste.
Nice and smooth. Could be more minty
Nice but didn’t leave a lasting freshness
Nice clean feel after brushing. Like the other benefits of the toothpaste.
Nice flavour
Nice flavour and freshness!
Nice flavour, all round great toothpaste.
Nice flavour, good fluoride content
Nice fresh flavour. Teeth feel clean
Nice fresh taste
Nice fresh taste.
Nice option to compete with Colgate
Nice subtle taste.
Nice taste
nice taste and a good toothpaste - would buy if its a good price
Nice taste and fresh feeling
Nice taste and good clean feeling after use
Nice taste and not too runny I.e stays on brush and doesn’t drizzle off
Nice taste large tube
Nice taste not too bad overall
Nice taste,,cleans well
Nice taste. All toothpastes make claims and I find it hard to know which one is the best
Nice taste. Teeth Feel clean after use.
nice taste/flavour and teeth feel great afterwards
Nice tasting toothpaste, but odd that kids under 12 can't use it!
Nice texture and flavour.
Nice to try this. It's soft in the mouth and a light mouth refresh. I enjoyed it
Nice toothpaste
Nice toothpaste but I prefer my natural toothpaste
Nice toothpaste, flavour not too strong and good texture.
Nice toothpaste, kids liked using it, which is a bonus getting them away from the kids varieties
No toothpaste can compare with Ap-24 whitening fluoride toothpaste by Nu Skin. Simply amazing.
Not a fan of screw caps
Not a very strong minty flavour. Would not buy in the future
Not convinced it is a natural option
Not fussy on toothpaste. Usually buy cheapest
Not minty enough for me
Not minty enough. Felt too much like a paste.
not much to say here really. Didn't taste awful, felt clean afterwards
Not strong enough flavour, didn’t make teeth feel clean
Not sure about the taste
Not sure of the fluoride content
Not to minty for the kids
Not to strong tasting and makes mouth feel fresh
Not too bad taste. Has good claims which i would buy in future if i knew i could trust claims.
Not too strong for the kids so will definitely buy again.
not toooo strong flavour meant better for kids
Not very minty, more expensive than other brands
One of the few products that I tend to be brand loyal is toothpaste. I have been using Colgate Total for years, but if there is a product that does a better job, I'm more than happy to switch.
Only because I need the sensitive toothpaste
only issue we had was the screw cap rather than flip top. difficult for the children to apply. holding toothbrush and then using two hands to unscrew and apply, then rescrew the cap on.
Only purchase sensitive pro enamel tooth pastes
Only thing i didnt like was the screw lid, prefer a flip top
Only tried it twice but will finish the rest of the tube. The flavour was fine, but didn't really get any of the supposed benefits from the toothpaste after 2 brushes.
Oral B is now my go to toothpaste. It seems to clean my teeth much better than my previous toothpaste and stains on my teeth have disappeared
Oral-B is a trust brand in our household. The taste and texture of the toothpaste was good. Good packaging with a mess-free lid. (I did not receive a campaign booklet in my box)
Oral-B the best
oral-b will definately be purchased again after getting in the black box, do they do a kids one ?
Our whole household liked this toothpaste. Texture and taste were good and I liked the fact that it helps to repair enamel
Packaging looks like KY Jelly sitting on the bathroom bench...
perfect we often change between 3 brands but have since repurchased this product
Pleasant taste and starting to get sensitive teeth so anything that helps with that is good!
Prefer a flip-top cap over a screw cap
Prefer click cap as skrew on one gets lost
Prefer my usual colgate product but did like this product
Prefer natural toothpaste options with less packaging
Prefer natural toothpaste.
Prefer other brands
prefer the taste of other brands over oral-b
Prefer to have a flip top lid rather than screw top
Prefer to use NZ made products where possible. Do like this toothpaste. No good for the little ones in the family!
Preferred toothpaste choice for my family
Price and effectiveness most important
Price is a factor, so if this compares with our usuals, will give it another go
Price is what matters and this brand is expensive :(
Price means everything. It can be awesome, but if the budget does not allow...
Probably more expensive than I would look to buy on a regular basis
Probably protecting formula is better for my family
Probably wouldn't purchase as the children have their "favourites" and I don't want to have to buy four different toothpastes but otherwise it was great
Push button tube eould be good
Quite like it but hubby is pretty adamant about his colgate total.
Quite nice flavour
Really enjoy the intense clean feeling. Have already bought another
Really enjoyed the mint version of this toothpaste
Really enjoyed trying this product and was impressed with the quality and how my mouth felt after cleaning my teeth. However from memory this product is more expensive than Sensodyne which our dentist has recommended.
Really have enjoyed using this product there's no yuck after taste it feels refreshing and I have purchased since receiving sample in black box
Really like the benefits of this toothpaste
Really liked the flavor of this tooth paste and would use again. Only thing not liked is the screw top as I think flip tops are easier for the whole family
Really liked the toothpaste but i do not like that it has a screw top. wont buy again because of that reason.
Really liked this. Very fresh
Really likes the taste of this product while using it but also the after taste. Cleaned my teeth well and the toddler was also happy to use it.
Really nice good for a change
Really nice mint flavor, not too overpowering
Really smooth paste which makes it nice to use - Makes your teeth feel clean without using an excessive amount of the paste so lasts longer.
Really want a sustainable method of holding toothpaste, too much plastic!
Seemed to work well, pleasant flavour but couldn't see any difference in other similar brands
seems to really work and my teeth do not need much work on them..really love this product does what it says.
Smooth consistency. Nice flavour, fresh feeling. Good, longlasting aftertaste. Good packaging, clear, informative.
So good. I love it
Something a bit different. I like my regular toothpaste but if this was on special I would consider purchasing.
Son left this brand at our house when he returned to OZ, loved it so much we made it our must have toothpaste.
Sorry - its hard to change brands - but we are still going on the sample so it still has time to change our minds
Sorry can't stand mint flavour
Sorry Colgate for me
Sorry, our kids found it "too spicy" which means it will not be a regular in our house. We're outnumbered by the kids so we always choose something that is acceptable to the whole family being as adults are the minority.
Stil tend to shop with a sale as I don't find to much difference between OralB and colgate, but I also do like to change toothpastes to
Strange taste my husband wouldn’t use it.
Surprisingly a highly recommended brand which is so affordable so I always buy it now
Surprisingly did keep teeth cleaner then Colgate
Take out the nasty ingredients
Taste (not to minty) is my biggest buying factor
Taste is important, not too minty for my kids, but not too much like chalk
taste too Minty
Taste was a little weak for my liking
Taste was good had previously tried oral b clean mint and not been a fan of flavour
Taste was not go children's liking.
Taste was very pleasant
taste wasn't too overpowering
Tasted good however we use toothoaste tablets to reduce waste & rubbish so i wouldnt buy again.
Tasted ok, which is good for tooth paste
tasted yuk. kids hated. wouldnt buy
Tastes better and feels better than our regular toothpaste
Tastes nice which is super important
TBH, I’ve never tried Oral B, as my Nana always used it, so I associated it with old people. Great product though
Teeth felt cleaner after using it too
Teeth felt cleaner than other toothpaste
Tend to buy on special however not natural toothpaste as dentist told me not to.
The flavour was great for this variation of Oral-B pro health toothpaste. We regularly use the smokers variant of red seal for the strong flavour we really enjoy. No other variation really comes close to the strength of flavour and natural ingredients to red seal and unfortunately this one was no different. The amount of foam was a little excessive, otherwise compared with the original flavour Oral-B Pro Health toothpaste we did enjoy this one more.
The flavour was very very mild so didn’t have a ‘minty’ feel after brushing
The flavour wasn't strong enough
The flavour!! My kids are fussy about the'spiciness' of toothpaste and this got the tick of approval, so i'll be buying again
The kids use this product. I like the solid tube and that its white so doesn't make a mess all through the sink.
The lid would be easier if it was connected like a Colgate one :)
The mint wasn't strong enough
The only one I buy
The packaging was unclear wether it was a whitening product or not as it just listed statements rather than providing clear information - I prefer not to use whitening agents due to sensitive teeth but was confused by your product
The screw lid is annoying, prefer a flip top
The screw lid is really annoying! First world problem but generally putting the lid on is a 2 hand job with this product so you either have to put your toothbrush down & risk it falling over getting toothpaste everywhere or you wait until you've finished brushing. However I do like that the lid allows for it to stand on its end but I'd still choose a product with a more convenient flip top lid I think
The taste is another important feature for me of toothpaste. This one was pleasant although did not have as much of a minty kick as my my usual macleans.
The taste was bit mild for me. It didn’t look very natural either so not too sure what the main benefits it had.
The taste was nice and my teeth feel great after cleaning, will definitely buy agsin
The taste was nice it wasn’t to strong or overpowering
The taste was surprisingly good. I thought it wouldn't taste very nice compared to colgare
The taste wasnt quite right
The thing we liked most about this toothpaste was how fresh your breath was afterwards and it stayed fresh.
The toothpaste leaves a nice after taste and my teeth feel extra clean.
This actually felt like it cleaned my teeth without a faul taste. Changed my shopping for sure
this doesnt foam up as much as colgate but has a better taste
This has way way to much fluoride in it. High fluoride damages other vital organs so no thanks in my house
This is a good product.
This is a nice toothpaste it isn’t too strong and makes your teeth feel very clean
this is adults only toothpaste, i would prefer a one for all
This is finally a toothpaste that the whole family liked the taste of. Was unfortunate to then read that it cant be used by anyone under 12 :(
This is good toothpaste but I need sensitive toothpaste for my teeth
This is great toothpaste!
This is one of the products we currently use in our household
This is our regular toothpaste, so was lovely to see in the Black Box.
This is pretty lazy but I do appreciate the flick lid - vs having to screw it back on
This is proper one for me
This leaves a good fresh taste in my mouth after using.
This made me feel a bit I'll and made my teeth sensitive
This product could be even better if it didn’t have a twist off lid...super annoying while carrying a toddler trying to get teeth done
this product is great and results are as what it says - the taste isnt great but we still use it
This product was great
This product was ok.but we live Colgate
This tooth paste is great for kids really because of the mild taste, I like the benefits of this tooth paste but I rather more mint flavor
This toothpaste left my teeth feeling really clean and wasnt too harsh on my mouth. Colgate has always been our brand of choice out of habit but now Oral B will be because we all like it
This toothpaste was great but we need sensodyne for my husband
This toothpaste was great taste and comes in handy tube, love the benefits it provides aswell
This toothpaste was not my favourite - I prefer a stronger mint taste. My children however loved it and i like that it has great benefits for them.
This was a great flavour for the kids, not too minty, and they both liked it which doesn't happen often and we end up with 2 different toothpastes on the go
this was amazingly surprising, I have seen pastes that say they do things but don't really delivered, this toothpaste even felt nice afterwards..
This was effective at cleaning my teeth and left a nice taste.
This was great! loved how big the pack was also
This was great. It wasn’t as ‘spicy’ as others I have tried
This was nicely flavoured and I like the enamel repairing and protecting aspects but as I have sensitive teeth I tend to use toothpaste targeted at this
This was really lovely to use
To start with I didn’t like it but it defiantly grew on me. We will continue to buy
too gritty for me and didn't like the after taste
too many ingredients, prefer more natural options
Too minty
Treated good and feels clean.
Tried usually natural toothpastes for my kids, then stopped as you could see their teeth weren’t getting cleaned properly and getting yellow
Try to use SLS free products like the brand Grin
Unfortunately I didn't like the flavour of it
Unfortunately we don't use fluoride toothpaste. Did taste fresh however
Unfortunately we like the taste of Colgate Total Whitening, I’ve been using it for years
Use this all the time, love it
Use this product already
usually buy colgate just due to the brand. I would consider oral-b if it were cheaper
Usually buy sensitive
Usually stick top my same old colgate. Easy when kids like it too
Very mild flavour, which is a pro and con at the same time
Very nice toothpaste cleaned teeth very well will buy again
Very nice toothpaste however our kids are toothpaste wasters so we get the colgate pump paste to minimise wasteage
Very strong taste
Was a nice mint and not ‘gritty’
Was a nice toothpaste - but pretence is for sensitive teeth toothpaste
Was a nice toothpaste once I got use to it not frothing as much as my normal toothpaste, also liked that it wasn’t super minty in flavour
Was a pleasant toothpaste to use and my kids preferred using this one then our usual Colgate one
was already using :)
Was deciding to try something different, and then this came along.
Was experiencing trouble with my teeth and gums when this arrived. I wasnt happy with my current toothpaste so great to try something new. I was so impressed. Love that it does lots of things. Price is great and have brought more.
Was good and made my mouth feel fresh
Was great to try a new brand of toothpaste other than our 'norm'. We like it!
Was pleasantly suprised, liked the paste texture and the not too minty flavour
Was pleased at taste and how clean my mouth felt
Wasn’t minty enough for our liking
Wasn’t too fond of the aftertaste
We all tried this and loved the taste so the kids will be using Oral B whilst my husband and i stay on Red Seal
We already use this product. My sister came to visit and forgot her toothpaste so used this & loved it's well!!!
We are converts after 20 years with Colgate Original!
We buy non fluoride zero waste toothpastes
We buy this toothpaste already as we had it in previous campaigns and liked it
We choose to use flouride free toothpaste only
We did not like this toothpaste. Kind of gritty and not pepperminty enough. The kids liked it. We will not be buying this in the future.
We didn’t enjoy the flavour of this option.
We didnt like the aftertaste and it wasnt minty enough
We do not use fluoride toothpaste. I know you want people to try things in the box this one we simply can not.
We don't use fluoride toothpaste.
We enjoy this toothpaste, along with other brands we use a good range of different toothpastes in our house
We found the minty taste quite overpowering in this toothpaste. It was very intense, especially for an everyday family toothpaste.
We had just bought this to try when we received the sample. We like the flavour and result. Will continue buying this toothpaste
We have a colgate favourite, whitening specific
We have always been Colgate fans in our home.
We have always purchased oral b
We have always used oral-b
we have an oral b electric brush but haven't seen the products until black box for paste. Will keep an eye out in future.
We have been using oral b for awhile now but different flavour. I like the fresh mint better will be buying this from now on
We keep the same Colgate toothpaste because our whole family don’t mind it
We like this toothpaste and would buy again as it wasn't too strong in taste and lasted.
We live this toothpaste
We love oralb and have been using it for years Every one in our family has the oralb electric toothbrush and the matching toothpaste to go with it! fantastic product as allways with a great taste!
We love the charcoal whitening that the other brand offers and sensodyne is the only other toothpaste
We love the fresh taste of this toothpaste. Will definitely repurchase.
We loved the packaging, way easier for kids to use and less mess. It's awesome.
We loved this toothpaste if it came in a pump that would be awesome.
We make our own toothpaste
We normally use Colgate products on advice from our dentist.
We only use Oral B now - have had it in black boxes a couple of times and it's just better tasting than Sensodyne. I bought Colgate sensitive in a travel size for my current work trips.
We prefer stronger and longer lasting mint flavour
We prefer toothpastes without chemicals like SLS.
We really like this product it tastes good and the benefits are an added bonus
We really like this toothpaste
We really liked this toothpaste. It tasted great too. Will definitely buy again
We received the "smooth" toothpaste formular and its an odd silky texture but actually really enjoyed it
We specifically buy whitening toothpaste so won't purchase this one.
We still preferred our regular brand toothpaste
We tend to buy a whitening toothpaste online which we are happy with, as a result I’m unlikely to purchase this
We tend to buy the toothpaste that is from a reputable brand that is on special at the time of purchase.
We tend to stick to one brand for taste
We tend to stick to the brand that caters to the whole family and we all like so we don't have 5 different tubes of tooth paste hanging around
We use a whitening toothpaste and would find it very difficult to change from this brand
we use doTerra toothpaste. This was given to our parents :)
We use Oral B elsctric toothbrushes on dentist recommendation. He also recommended this toothpaste.
We use sensitive teeth products
We use this toothpaste daily and love it. The taste is good and a good price.
We use toothpaste tablets from lush as it is more environmentally friendly
We use toothpaste tablets so wouldn’t change back to toothpaste in a tube
We use whitening at the moment but this has been great
We used to buy Colgate, but I feel the Oral B product delivers the same for a third of the price. Will keep buying.
we usually buy flouride free, but have received a few samples recently in black boxes. quite happy with it, just prefer flouride free
We usually purchase a toothpaste for each of our family members as we all have different requirements.
We will be buying this in future household loves it
We would likely buy this on offer compared with colgate
We’ve recently changed to toothpaste tablets to reduce plastic waste. While we enjoyed the flavour and noted benefits of the oral b toothpaste the tablets are appealing for sustainability
Weird texture.
We've never tried Oral B before and we were pleasantly surprised. Will purchase in the future
What a great toothpaste. The taste is nice and the clean feel of my teeth after is amazing
While the flavour was nice, I hated the packaging and the fact I had to twist the top off instead of just flipping it open. I won't buy this product unless the tube is more user friendly
Will buy again if price is right
Will definitely buy again!
Will keep an eye out for it at the store and buy when I need it
will purchase depending on price in relation to our normal products we use
Would be great if this brand did a fluoride free toothpaste
would be great if you could do a version that is for sensitive teeth
Would be great to have a more eco friendly options
Would buy again. Need sensitive toothpaste too so would use both Oral B and sendodyne.
Would buy it again if it was on special
Would come down to price as to whether I would select this product over another
Would like a whitening version. Only big negative is the screw cap!
Would like to see toothpastes with more natural ingredients
Would love a kids version
Would love it to be a flip cap instead of removing entire cap
Would only buy on promotion
Would prefer a flip top lid instead of screw on
Would use more often but currently using a sensitive tooth paste
Wouldn't but this, only as we have young kids and the pack days not for under 12 years.
Wouldn't buy again simply as I use a whitening/sensitivity toothpaste and this is more important to me
Yeah quite like flavour loved that strengthens tooth enamelIf it’s priced comparably with the other toothpaste on the market them I’d probably switch to this one specially if it’s proven to be better than Colgate
You've converted us, this will be our toothpaste of choice moving forwards
Yummy taste that the whole family loved. Will try this again